Đỗ Văn Thành - Game Design Leader

Game Studio North

Game Design -

5 years of Painful Lessons

Do Van Thanh - Game Design Leader

Game Studio North - VNG

I am…

Game Designer Game Design Leader

Game Design Leader

Product Manager

I am here for…

I hope MY PAINs might be YOUR GAINs

FUN SIMPLICITY

Emotional Designing Name Issue

Supporting Users

Non-Stop Playing Game

1- FUN

Boss: “I want you to design something FUN”

EXPECTATION RESULT

“Why ? Why ?? Why ???”

GD wants

Users want PM/Team want

1- FUN

“Progress… improve… Progress”

1- FUN

“But most of time… I have to let it go”

1- FUN

Boss: “I want you to design something FUN”

1- FUN

2 - Simplicity

“Let's make it simple”

GUI 30%

Game Play

40%

Optimization

30%

#$%ˆ#$

10%

Remove Things

90%

EXPECTATION RESULT

“WHY ???”

Only Big/Hardcore Game needs simplicity

Why do our games still work simply ?

2 - Simplicity

2 - Simplicity

Only Big / Hardcore Game needs simplicity

“Why do our games still work simply ?”

GUI

Game Flow

Game Size

User Frustration

Remade/

confirmation

Observation

2 - Simplicity

“I never stop adding stuff"

2 - Simplicity

2 - Simplicity

Tip 1- Emotional Designing

Tip 2 - Name Matter

Tip 2 - Name Matter

Tip 3 - Supporting Users

Tip 4 - Non stop playing games

FUN SIMPLICITY

Emotional Design Name Matter

Supporting Users

Not Stop Playing Games

That’s all!

Do Van Thanh - Game Design Leader

Game Studio North - VNG