Normanton Town Council9 April 2012
Meeting the Challenge consultation
Stephen Eames, Chief Executive, The Mid Yorkshire Hospitals NHS Trust
Dr Phil Earnshaw, Chair, NHS Wakefield Clinical Commissioning Group
The pre-consultation campaign
• Raise awareness of the proposals• Draw out any issues • Listen to patients’ experiences• Hear the views of local people• Inform the planning of communications and
engagement for the consultation
Raising awareness
• A recognisable brand• A dedicated website• Newspaper advertorial • Radio • Geo-targeted web banners • Facebook • Postcards to almost 1 in 2 homes• Newsletter
Listening to people
• Campaign bus• Telephone surveys – 1,000 people• Deliberative event• Meetings with the public and stakeholders• Existing networks
The consultation: objectives
• To reach as many people as possible across North Kirklees and Wakefield
• To ensure engagement with all our communities• To facilitate genuine and meaningful
engagement with patients and the public• To generate discussion and feedback to help
inform decision-making and identify solutions to issues raised.
Spreading the word
• Door to door distribution of consultation summary (240,000+ dist
• Media relations• Website• Social media• Information stands & displays • Advertising• Roadshows (32+ venues)• Newsletter
Generating discussion and feedback
• Launch events – 4 x ‘Town Hall’• Public ‘drop-ins’ • Stakeholder meetings• Face to face with key stakeholders• Working with community groups• Discussion / focus groups • Staff groups• Closing events - 4 x ‘Town Hall’
NB: All public meetings transcribed
What we’re hearing from local people• They value their local hospital
• They want the people who run the local NHS to have the best interests of local people at heart
• They think it’s all about the money
• Longer journey times make it much harder for visitors
• They think we’re not being honest about A&E
• They think our proposals for A&E would put lives at risk
• They are worried that the proposals don’t take account of deprivation and poor health locally
Feedback: analysis and evaluation
Analysis• Ongoing through consultation• Full report in June• The Campaign Company
Evaluation• Review of process and analysis by The
Consultation Institute