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Page 1: Nobody's Got Time for That: The Case for Making Time for Creative Culture
Page 2: Nobody's Got Time for That: The Case for Making Time for Creative Culture

THINKING CREATIVE

Part 1:

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VISUALIZE IDEAS & DATA

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THINK BIG BRAINSTORMING

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THINK ABUNDANCE

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GOOD IDEAS grow from n"d & enthusiasm

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START SMALL

GROW BIGGER

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ROADMAP plan five yea# out

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HUDDLE ZAPPO’S METHOD

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HUDDLE ZAPPO’S METHOD •  Communicates vision •  Provides clarity •  Demonstrates Unity

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HUDDLE ZAPPO’S METHOD

Not a w"kly m"ting – time limited co&aborative encouragement

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HUDDLE ZAPPO’S METHOD

Plan, but be spontaneous: Eat, watch inspirational materials, showcase work

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JOT DOWN EVERYTHING

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ANYTHING can spark an idea

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GO MENTAL breaks help creativity & b(st morale

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PATTERNS OF COMMUNICATION

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PATTERNS OF COMMUNICATION §  Communciations §  Team inte&igence §  Pe)onality §  Ski& §  Substance of Discu*ions §  Trust and respect §  Morale

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HAPPY HOUR for creative problem solving

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BREAK FOR GAMES

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BREAK FOR COFFEE

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BREAK FOR MOVIES

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COOPER

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shared GROUND RULES

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Push & Pu& SYNERGIST & DESIGNER

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YOUR DECISIONS ARE BEING Influenced BY

RESEARCH & TOOLS research NOT speculation

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YOUR DECISIONS ARE BEING Influenced BY

RESEARCH & TOOLS pe)onas NOT pe)onal

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YOUR DECISIONS ARE BEING Influenced BY

RESEARCH & TOOLS scenarios NOT ‘what if’

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YOUR DECISIONS ARE BEING Influenced BY

RESEARCH & TOOLS sketches NOT pixels

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YOUR DECISIONS ARE BEING Influenced BY

RESEARCH & TOOLS pa,erns NOT one-offs

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co&aborative work PRESUME VALUE

BUILD, NOT BLOCK EXTERNALIZE THINKING  

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SEEK NOT progre. perfection

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BUILDING TRUST TAKES time

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DECISIONS MAKING BETTER

Part 2:

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YOUR DECISIONS ARE BEING Influenced BY

INVISIBLE FACTORS

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The PSYCHOLOGICAL INFLUENCES:

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BIAS FROM CONSISTENCY & COMMITMENT TENDENCY

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INCENTIVE-CAUSED BIAS

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BIAS from PAVLOVIAN ASSOCIATION

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RECIPROCATION TENDENCY

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CONTRAST-CAUSED DISTORTIONS

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DEPRIVAL, SUPER-REACTION

SYNDROME

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(DIS) LIKE DISTORTION

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STRESS-INDUCED MENTAL CHANGES

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COMBINE THESE FACTORS often

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always… THE CUSTOMER IS

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OVERCOME THE INFLUENCES

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CONQUER with

W.R.A.P

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WIDEN YOUR OPTIONS

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REALITY-TEST YOUR ASSUMPTIONS

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a,ain DISTANCE

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Prepare TO BE

WRONG

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“MAYBE THE MOST UNDERAPPRECIATED THING ABOUT

STEVE WAS THAT HE HAD THE COURAGE TO CHANGE HIS MIND.”

- Tim C(k on Steve Jobs

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Listen to Charlie Munger: bit.ly/1oKnWmM

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carlos morales [email protected]

jeffrey stevens [email protected] @kuratowa

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IMAGE CREDITS Daniel Y Go Arielle Nadel Arielle Nadel Arielle Nadel Vandinglewop Ccho Arielle Nadel Giantenshi

Nomadic Lass Rel Photography Louish 365 Anieto2k Arielle Nadel Arielle Nadel Nomadic Lass Gviciano

Arielle Nadel [embr] Arielle Nadel Arielle Nadel Vandinglewop Takashi Arielle Nadel sⓘndy°

Nomadic Lass Arielle Nadel Arielle Nadel Avenue207 ChezPitch Jlhopgood Nomadic Lass Cj. Viberg

inap Arielle Nadel Takashi Blentley Zmabney Louis Engeval Tom Focus Timfotography

Dmelchordiaz Arielle Nadel Arielle Nadel Ben K Adams 邪恶的正太 Nomadic Lass