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Millions of Consumers are TalkingAre You Listening?
19 October , 2011
Justin St. PierreAssociate Director of Product Leadership
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How large is the opportunity?
* Source: Nielsen Media Index Q2 2011 ** Yahoo!-Nielsen Net Index 2011
80% use
25% use
8% use
35% or 13M Filipinos use the Internet in the last 12months*
82% Regularly use Social Networking Sites**
Among Past Month Internet Users**
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Mission: Help our clients win in social media by weaving
social intelligence into the fabric of their businesses.
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Global Footprint
USA
Canada
Mexico
AustraliaBrazil
Argentina
UKGermany
Italy
FranceSpain
China
IndiaKorea
Japan
Saudi Arabia
South Africa
Bahrain
Egypt
United Arab Emirates
Oman
QatarKuwait
NM Incite covers
31 markets across
15 languages
Poland
VietnamThailand
Indonesia
Philippines
MalaysiaSingapore
New Zealand
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Social media is the fastest growing media in history today
over 3 in 5 internet users engage in social media
Note: 1) Based on response to the question: Ever used online social or professional networking sites like Friendster or LinkedIn? (n=1,756)SOURCE: Pew Internet & American Life Project; NetView & @Plan Data; Nielsen Q1 2010 Consumer Confidence Survey; NM Incite, 2010 State of Social Media
20102008
Social Media Use1
% All Internet Users
+110% Users average 55
minutes on
Facebook every
day
-
20,000
40,000
60,000
80,000
Facebook Growth
Monthly Minutes Spent on Site Worldwide (Millions)
2004 2011
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largely driven by real world connections and the desire to
view and contribute to reviews of products and services
SOURCE: NM InciteThe State of Social Media Survey, 2011
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This matters to consumer brands because exposure to
buzz drives purchase intent
SOURCE: NM Incite proprietary research; McKinsey
Word-of-mouth is
the primary factor
behind 20- 50% of all
purchasing decisions
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The reach of social media magnifies its impact
SOURCE: NM Incite
l b h l d f
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Businesses are learning about the perils and promise of
social media
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and recognizing that there is a great opportunity to take
social across the enterprise
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Social media provides unique insights
SOURCE: NM Incite
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and can drive loyalty, advocacy and sales
Note:1) Selfreported annual spend (n=4,000)SOURCES: NM Incite; Syncapse; Facebook
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Executives are asking
Is there a 50-100M opportunity for us in Social?Big opportunity
We have a million things going on in Social. How does it
all fit? Are we doing the right things? Are we doing things
the right way?
Rational,
holistic view
How does ROI on Social compare with traditional/paid
media? Does Social actually drive sales? What are the
metrics we should care about at the senior level?
Fit with
paid media
Where should we engage and where should we just listen?
Who should be allowed to engage? How do we empowerthem? How do we prevent a free-for-all?
Listen vs.
engage
We hear some companies shifted large budget from
traditional to social and lost market share. How do we
avoid that?
Avoid costly
mistakes
?
?
?
?
?
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Gain competitive advantage through
social media intelligence
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Parting Questions
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