Why Sweden is 10 years ahead of everyone else

Why Finland is 10 years ahead of everyone else

Mikä mättää?

“Having a personal relationship with agency creative is conducive to doing the best work”

- Heineken CMO Alexis Nasard

Pienet tiimit

“Innovation isn’t everything. Emotion is everything.”

- Masa Kawamura, Party

“Better done than perfect”- Facebook

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Mikä mättää?Ei kun ihan oikeasti, mikä mättää?

20 / 80

80 / 20

“The worst culture you can ingrain within a business is an atmosphere of saying yes to everything. When you are debating a new idea, those who disagree are crucial to getting the right result in the end.” 

- Richard Branson

Kyllä on suomen kielen kaunein sana.Käytä sitä.

“Amazing is always on the other side of yes.”- Ben Jones, Google CD

Ota oppia Meksikolaisilta huumeparoneilta.

Ei mainoksia, kiitos.

93% brändeistä ei tuo arvoa ihmisten elämään.- Havas Media Group

“Maximum growth and high ideals are not incompatible. They're inseparable.”

- Jim Stengel, ex global head of marketing, Procter & Gamble

T H E M O R E P E O P L E C A R E A B O U T Y O U ,T H E M O R E V A L U A B L E Y O U B E C O M E

The ‘Stengel Fund’ are the 50 brands around the world with the highest levels of consumer bonding as measured by Millward Brown’s Equity Database

1-00-100.0%

0.0%

100.0%

200.0%

300.0%

400.0%

Stengal Top 50

1-01 1-02 1-03 1-04 1-05 1-06 1-07 1-08 1-09 1-10 1-11

S&P 500

382.3%

-7.9%

Kurkota kuuhun.

10 x muutos, ei 10% muutos.