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An investment project under AESIR LIMITED (HK SAR) since 2014
Rejuvenate Asian Food: Connect Future with the Past
Merge Modern & Tradition
Nhà Trần started as a project,
focus on Packaging and Interior Outlet Design.
Aspiring to become a movement
Creating, grooming, restyling Asian Foods’ Brands
We are building an iconic heritage food brand from Vietnam
that we could use as a premium gift.
We found only few can truly represent Vietnam on Package
presentation while we also discovered that a lot of local brands
are fading.
Due to upcoming hypercompetitive markets with TPP, WTO
Treaties, Traders’ Mentality, lack of Brand sensitivity, Nhà Trần
is trying to make a move.….
Project
We are building a heritage brand that we could restyle the
image and maintain the priceless cultural and social value.
Within 100 Days, we aim to challenge ourselves start selling
in 2 key Tourists spots to breakeven
Project Challenge
A way to Merge 2 very different Cultures
Applying the Contemporary Design while respecting Vietnam food heritage and origin.
Transforming a frugal practical product into a Vietnam icon
Brand
● Nha Tran (Eng: Family Chan / Dynasty Chan) Tran in Vietnamese = Chan in HongKong.
● It gives people a clear message of a Family Brand Heritance.
● Chan Dynasty (Nhà Trần, 陳朝) 1225 – 1400 is one of the most glorious dynasty in Viet Nam
History, most famous driving the Mongolian invasion away.
Brand
Colour:
The Red Colour in Viet Nam is a
traditional bridal colour, as the
symbol of one of the Five
Elements (Fire),
It gives a feeling of getting
expansive, blooming, dynamic,
enthusiastic, reaching upwards,
good luck, celebration,
happiness, joy, vitality, long life.
Graphics:
Symbol of Star comes from Viet
Nam National Flag, while the
Asian pattern symbology as a
crown represents the Excellence
Culture that the brand stands for.
The Background Graphic as
Octagon (8 Sided Polygon) 8
represents Good will / Wealth in
Asian Culture. which is in
conjunction with the Buddhist
concept of the eightfold path.
Font :
Charlemagne Std Bold were the basis of the highly
refined versal capitals of late tenth-century
England. Charlemagne has spiky serifs, but retains
clean lines and proportions. Its considerable charm
makes it ideal for advertising, packaging, and other
display uses that require a unique look.
PACKAGE – Raw
THE IDENTITY
Create an iconic brand, we started with an icon, an icon that everyone
knows
5-Point star representing VN
PACKAGE - PAPER
PACKAGE -Fruit
WE ARE
Culture Lovers
We believe in beauty of creation and driving to conserve pieces of great cultural, social & financial value
Entrepreneurs
We are adventurers ! We take risks that pay off. We believe in growth come from greater values
Designers
With our creations, we believe that the world can be a better place. We want to leave a significant footprint and create meaning, to prevent the end of something good.
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