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Social Media: Innovative Tips to Improve Your Business Now
1:30 PM ET
What is your best social media tip or story?(small prizes will be awarded)
Social Media – Innovative Techniques to Improve Your Business Now!
Come and join some experts who live and breathe social media and internet marketing, as we relay some of our techniques for using Twitter, LinkedIn, and other sites to improve your business. Some will be practical ideas that you can implement immediately, and others will give you conceptual ideas about what is possible, and how others have achieved results.
We will also be practicing the concept of "social media". The panel will solicit ideas on best practices and hot tips from the crowd, and prizes will be given for some of the best ideas, so bring your best ideas, and make the community better.
Panelists:
• Kate Alessi, Manager, Financial Services, Google, Inc.• Joselin Mane, CEO & Founder, LITBeL Consulting, LLC & Founder, BostonTweetUp.com• Chris Penn, Vice President, Strategy and Innovation, Blue Sky Factory• Patrick O'Malley, 617-PATRICK Social Media Training• You
10 Tips, 10 MinutesChristopher S. Penn
Blue Sky Factory
#NExpo
each tip is just an appetizer
Listen well
Set up outposts
Find where your best customers already are.
be obvious
Make it easy for folks to share your stuff.
TweetAway
blend online and offline
promote across channels
ask
Measure the right stuff
Photo credit: Sergey Gabdurakhmanov
own your database
still hungry?www.BlueSkyFactory.com
LinkedIn Advanced Search
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Twitter Search
• search.twitter.com–Search for
• keywords that potential customers might say• competitors names (for their unhappy customers)• People unhappy with
Copyright 2009 617-PATRICK Social Media Training 7
Twitter Search
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Copyright 2009 617-PATRICK Social Media Training
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Social Media – Innovative Techniques to Improve Your Business Now!
Come and join some experts who live and breathe social media and internet marketing, as we relay some of our techniques for using Twitter, LinkedIn, and other sites to improve your business. Some will be practical ideas that you can implement immediately, and others will give you conceptual ideas about what is possible, and how others have achieved results.
We will also be practicing the concept of "social media". The panel will solicit ideas on best practices and hot tips from the crowd, and prizes will be given for some of the best ideas, so bring your best ideas, and make the community better.
Panelists:
• Kate Alessi, Manager, Financial Services, Google, Inc.• Joselin Mane, CEO & Founder, LITBeL Consulting, LLC & Founder, BostonTweetUp.com• Chris Penn, Vice President, Strategy and Innovation, Blue Sky Factory• Patrick O'Malley, 617-PATRICK Social Media Training• You
Thanks
What do all of these companies have in common?
• tweetup (coined 2007 Scott Monty – Ford)
• n. A real world meeting between two or more people who know each other through the online Twitter service.
• n. A live event which has been promoted primarily on Twitter.
What is a TweetUp?
Step # 1Before the event
Pre-Planning, Planning and promoting
Check List for a Successful TweetUp
A good Hash Tag.. eg. #roofup (a TweetUp on a roof deck)
(#brontosaurus just wont convey what you are really trying to communicate)
Choose a good location for your
event
(250 people in an Irish Bar in Southie just won’t work, no
matter how much you want it to)
Promote!!
Leverage your local
Social Media Community..
Eg. @BostonTweetU
p(Yes this is shameless (however, very
effective for you) self promotion)
Stats
94% traffic< 5 tweetsSold out event
Yesterday
84% traffic1 tweets19 Signed up
Line up a event photographer/
Videographer (even if its you)
(If a tree falls in a forest and there are no photographs or video, can you really be sure
that it happened?)
Step # 2During the event
Hosting and Communicating
Monitor the feeling and atmosphere(encourage fun and socializing if its not organic)
In Person and online
Provide name tags (encourage twitter handle)(Have photographer capture nametags…
Eg. twitter id because you know you won’t remember them all)
Give out prizes and/ or Giveaways(People LOVE free stuff, but it’s not a requirement for a successful
TweetUp)
What a TweetUp!!!People were mingling on the roof and…
Inside the restaurant.
Great example of a TweetUp host• Self Promote (in a unique, unobtrusive way)
• Be fun and social
Step # 3After the event
Thanking, Documenting, and Measuring
Measuring Success
Why #RoofUp was such a great success
The goal of the TweetUp was to hold the first TweetUp on a Roof Deck in Boston, and for the host to become better known in the social media community.
Sara got what She wanted
Success depends on the goals of each individual event
But its always nice when other people like it too…
93%33%
Now its the time to:Post Pictures on Flicker (or venue of choice)
(people love pictures, especially of themselves)
Follow up with everyone via Twitterremember to look at the pics (nametags) if you forgot twitter handles
Create, Create, Create
(or just rub in their faces how much fun you had and that they should have been there)
All have successful leveraged tweetups
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