Quick Snapshot
Wk 19 -2013
MCCS
ABP News Wk 19’2013 Trend
Aaj Tak ABP News India TV Zee News News 24 NDTV India0%
5%
10%
15%
20%
25%
21%
17%16%
12%
9%8%
% Mkt Share
Week 19'2013
Source : TAM Period : Wk 19 2013
ABP NEWS Week: 19 ‘2013
TG – MF,15+ SEC:ABCMarket - HSM
Hindi News Shrank by 17%G
EC
Hin
. M
ov.
REG
Kid
s
Hin
. N
ew
s
Musi
c
Sport
s
Info
Eng. M
ov
Life
styl
e
Rel
Bus.
...
Eng. Ent.
0
5
10
15
20
25
30
35
40
45
37
1715
5 4 4 3 1 1 1 1 0 0
% Genre Share
Source : TAM Period : Wk 19 2013
Sony MAX IS CONSIDERED AS HINDI MOVIE GENRE
Vs. Last year marginal drop in Hindi News Genre Viewership
Hindi News0.0
1.0
2.0
3.0
4.0
5.0
6.0
4.94.5
% Genre Share
Wk 12-19'12 Wk 12-19'13
Source : TAM Period : Wk 12-19 Year : 2012 & 2013
ABP News maintaining its position
Aaj Tak India TV ABP News Z News News 24 NDTV India0%
5%
10%
15%
20%
25%
20%
18%
15%
12%
9%7%
% Mkt Share
Wk12-19'13
Source : TAM Period : Wk 12-19’13
Week on Week the gap between India TV & ABP News decreasing
ABP News neck to neck with Aaj Tak
Aaj Tak ABP News
India TV
Z News IBN 7 NDTV India
0
10
20
30
40
50
34 3227 26
18 19
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 12-19’13
Aaj Tak
ABP News
India TV
Z News
IBN 7 NDTV India
0
10
20
30
40
5042 40
33 32
23 24
CS 4+
Reach
in M
n.
ABP News maintaining its # 2 position
ABP News among top 2 in most of the markets
Source : TAMPeriod : Wk 19’2013
Market Share %
Channel Mum Kol Del Chts'grhB'har Guj Maha MP PHCHP Raj UP WB East West North South NEW AIAaj Tak 12 12 22 24 22 28 14 27 17 24 19 17 20 18 21 28 20 21ABP News 20 11 10 20 26 14 24 20 18 20 15 12 25 22 15 11 17 17India TV 26 13 26 10 23 15 17 10 14 11 12 10 13 16 17 6 16.8 16Z News 17 5 10 16 7 9 15 11 17 11 11 15 12 14 11 11 12 12IBN 7 4 8 5 6 7 3 4 6 14 6 10 5 5 4 8 0 7 7NDTV India 6 2 8 3 1 7 5 12 8 7 8 9 6 5 9 6 8 8DD News 2 2 1 1 5 6 3 2 2 5 8 1 2 4 3 28 3 4Live India 1 4 2 0 1 4 4 1 0 2 0 3 1 4 1 0 2 2Samay 0 1 0 1 0 2 2 1 1 3 2 2 1 2 1 11 1 1TEZ 7 38 5 1 1 3 4 3 2 3 4 24 8 4 4 0 4 4News 24 5 4 10 19 8 8 8 8 8 7 10 3 7 8 9 0 9 9
NOTE :DUE TO UNIVERSE CHANGE CROSS ANALYSIS CANT BE DONE,TAM SOFTWARE LOCK IS THERE TO PREVENT CROSS ANALYSIS BEFORE WK 19
ABP News scoring high on interviews &
discussions
Source : TAM Period : Wk 19’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
India TV high on News & Religious/Devotional, Z News on cricket matches
Genre Aaj Tak ABP News TV Z News Total GRPs
News Bulletin 21% 19% 16% 13% 80
Reviews/Reports 32% 28% 15% 0% 12
Religious/Devotional 20% 0% 32% 8% 6
Cricket Match 29% 12% 11% 30% 6
Interviews/Discussions 16% 28% 24% 0% 4
Network Performance
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net0
5
10
15
20
25
30
24
21 21
1513
6
% Mkt. Share
% Mkt. Share
Source : TAM Period : Wk 12-19’2013
MCCS maintaining its # 1 position
Thank You