News and Social Media Monitoring To Assess the Impact of Science CommunicationProf. Arno Scharl, Department of New Media Technologywww.ecoresearch.net | www.modul.ac.at/nmt | www.weblyzard.com

• Identify major topics associated with climate change by different stakeholder groups:environmental organizations, news media, companies (Fortune 1000), blogs, social media like Twitter, Facebook, YouTube and Google+

• Compute attention and sentiment (positive vs. negative) towards these climate-related topics

• Visualize semantic and geographic trends by stakeholder group, and investigate the drivers and impacts of these trends

• Build capacity to generate and deliver effective strategies for communicating climate change

• Create shared meaning; improve understandingof how others perceive climate change

Media Watch | Aims and Goals

Tag Cloud on ‘Climate Change’

News Media Social Media Fortune 1000