Download - New Product Launch Presentation August 2009 New Product Launch Presentation August 2009.

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Page 1: New Product Launch Presentation August 2009 New Product Launch Presentation August 2009.

New Product Launch PresentationAugust 2009

New Product Launch PresentationAugust 2009

Page 2: New Product Launch Presentation August 2009 New Product Launch Presentation August 2009.

Breaded Green Chile Fries #0275320 – Bold-flavored Anaheim Chile pepper strips coated in a crispy jalapeño crumb seasoned with herb and spices. Perfect as an appetizer, sandwich garnish, entrée topper , snack or side item.

Introducing! Breaded Green Chile Fries…

Page 3: New Product Launch Presentation August 2009 New Product Launch Presentation August 2009.

FEATURES IQF Anaheim Green Chile

Pepper Strips with a crisp bite and fresh taste.

Chile Strips are coated with a crispy jalapeno and herb crumb coating.

Chile strips are 2.5” – 4.5” long.

Item #0275320 Pack 6/2# bagPiece Size .4o oz. Approx. pieces per pound 27-47

Breaded Green Chile Fries

BENEFITS An exciting new way to spice

up any menu. Taste buds will love the flavor

and crunch! Versatile as appetizer, salad

topper and side dish.

Approx. Piece Cost: $.12

*Based on 20% distributor markup

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Small plates, tapas, snacks, and appetizers are big - with new any of our products, customers will enjoy an exciting dining experience with the potential for meal customization.

Patrons are looking for products with a bold, spicy, flavor profile – steady sales growth and popularity.

Breaded Green Chile Fries are ideal to serve as an appetizer with dipping sauces, a side dish, or a snack -- on trend for today’s smart consumer.

“On-trend” menu item - top selling appetizer at national restaurant chain! Thus, product awareness has been heightened by national chain offerings and advertising.

Great shareable item for entertaining , customizing unique party platters.

Fantastic Vegetarian menu offering.

Why Fred’s for Starters® Fancy Fries

Page 5: New Product Launch Presentation August 2009 New Product Launch Presentation August 2009.

Anaheim Green Chiles - A type of chile pepper that is about a 3-5" in length, is green in color, and has a mild to medium-hot flavor. It is sold fresh and is also available roasted, dried, or canned. When the chile is dried, it turns a dark burgundy color. It is sometimes referred to as the New Mexico chile, but the actual New Mexico chiles are a bit hotter. When canned, this chile is typically labeled simply as "green chiles".

Anaheim chiles are a good complement to egg dishes, stews, and vegetable dishes.

Anaheim's are very popular in Southwestern US Cuisine. Also called "New Mexican Chile".

Anaheim Green Chiles - 101

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Breaded/Battered Appetizers – Operator Segmentation Full service restaurants are the largest user segment, followed

by limited service restaurants. Segment $MM Share (%)*

Full Service Restaurants $319 50%

Limited Service Restaurants 100 16

Business & Industry 36 6

Lodging 51 8

Healthcare 18 3

Primary/Secondary Schools 19 3

College/University 46 7

Supermarkets 19 3

C-Stores 12 2

All Other 12 2

Total $633 100%

Source: Technomic, Inc.

Where To Sell Breaded Green Chile Fries

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Profitability ModelAPPROXIMATE

OPERATOR COSTBreaded Green Chile Fries

Case Price $45.00

After Distributor Markup (20%) $54.00

Serving Per Case 68

Price Per Serving $.79

Serving Per Portion About 6-7 pieces

Price Per Portion $.12

Sauce/Garnish $0.50

Total Plate Cost $1.29

Menu Price $4.99

Contribution Per Plate $3.70

Food Cost 26%

Page 8: New Product Launch Presentation August 2009 New Product Launch Presentation August 2009.

New Product Launch - Marketing Support

New Product Introductory Kits (marketing collateral & samples)

New Product Brochure Flash Media, Email Blasts Operator BOGO Coupon Offer Broker Sales Spiffs Custom Point of Sale – Table Tents, Buttons, Posters, Danglers,

Menus

New Product Presentation Template Profitability Models Dip Recipe Cards/Menu Applications Table Tents