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Media 2.1 AS91248 V. 1
EXTERNAL
Demonstrate understandingof the relationship between a
media product and itsaudience.
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What is this exam about?O For your examination you will be studying
‘RIP IT UP’ magazine.
O Everything you need to know is in thebooklet provided.
O You will write a 600 word essay for thisexamination.
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What is this exam about?O In the examination you will refer to the aspects listed below:
O Identification and/or measurement of a media audience
O Targeting of a media audience
O
Others elements of the relationship typically include but are not limited to:O Economic (profit consideration, margins, publicity and production costs, role of
advertising, distribution)
O Historical considerations
O Social/political climate (censorship, ratings, moral concerns)
O Artistic vision/aesthetics
O Cultural considerations
O Legislative requirements
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Media Jargon… O The ‘relationship’ between a media product
and its audience typically involves theconnections between such aspects as:
O Design, production, distribution, marketing
and consumption, identification, profiling andtargeting of the audience.
O Media audience means the group that amedia product is primarily intended to reach or
appeal to. An audience can be defined in anumber of ways, eg gender, age, socio-economicstatus, ethnicity, interests and tastes.
O Media product is ‘RIP IT UP’ magazine.
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ACHIEVEMENT CRITERIA
7/29/2019 NCEA Level 2 Assessment requirements
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ACHIEVEMENTO Demonstrate understanding involves describing the relationship between a media product and
its audience, using supportive evidence, and referring to at least one of the following aspects:O Identification and measurement of a media audienceO Targeting of a media audienceO Other elements of the relationship typically include but are not limited to:
O EconomicO Identification and/or measurement of a media audience
O Targeting of a media audience
O Others elements of the relationship typically include but are not limited to:
O Economic (profit consideration, margins, publicity and production costs, role of advertising,distribution)
O Historical considerations
O Social/political climate (censorship, ratings, moral concerns)
O Artistic vision/aesthetics
O Cultural considerations
O Legislative requirementsO
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ACHIEVEMENT WITH
MERITO Demonstrate in-depth understanding involves
explaining how and/or why the relationshipbetween a media product and its audienceoperates, referring to at least one of the
following aspects:
O How and why techniques are used to identify and/or measure a media audience
O How and why techniques are used to target amedia audience
O How and why other elements of therelationship operate.
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ACHIEVEMENT WITH
EXCELLENCEO Demonstrate critical understanding involves
examining consequences of the relationshipbetween a media product and its audience
referring to at least one of the following aspects:
O Implications and/or effectiveness of thetechniques used to identify and/or measure amedia audience
O Implications and/or effectiveness of thetechniques used to identify and/or measure amedia audience
O Implications and/or effectiveness of otherelements in the relationship
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