Native Advertising

SERHAN EROGLU

Agenda

Native Advertising

Why Native Ads?

Forms of Native Ads Tourist Ad

Resident Ad

Citizen Ad

Real Native Ad

Where are Native Ads?

Native Adversiting

A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. (sharethrough.com)

Why Native Ads?

Why Native Ads?

Why Native Ads?

Forms of Native Ads

The Tourist Ad

Video, imagery, and text used together

Big Banners!

Useful content

Polls can be added

The Resident Ad

Integration with the website content begins

Mostly placed buttom of the articles

Outbrain and CNN.com incorporation is a great example

The Citizen Ad

Embed adds in the flow of the content

Look likes part of the website content

Becomes the part of the real content

The Real Native Ad

Identified as sponsored

Look likes part of the content (similar to citizen ad)

Can be commented, liked and shared

Where are Native Ads?

Promoted feeds, posts, stories (Facebook, Twitter, etc.)

Search engines (Google, Yahoo, etc.)

Content Recommendation widgets (Outbrain, Taboola, etc.)

Promoted listings (Foursquare, Amazon, etc.)

Promoted playlists, videos, images (Spotify, Youtube, Pinterest, etc.)

and spreading...

Thank you...