Download - NATIONAL WATERFRONT MUSEUM PROJECT

Transcript
Page 1: NATIONAL WATERFRONT MUSEUM PROJECT

NATIONALWATERFRONT MUSEUM

PROJECT

PROJECTAMGUEDDFA GENEDLAETHOL Y

GLANNAU

Page 2: NATIONAL WATERFRONT MUSEUM PROJECT
Page 3: NATIONAL WATERFRONT MUSEUM PROJECT

AGREED PROJECT OBJECTIVESMarch 1999

• CCS• Creation of a City and

Waterfront ‘destination’• Regeneration – uniting

the City and the Waterfront

• Impact on the visitor economy to the City and region

• Leisure Centre Renaissance

• NMGW• New synoptic Waterfront

Museum to National Museum standards

• Early implementation of a realisable project

• Revenue stream(s) to support operation

• Sustainable development

Page 4: NATIONAL WATERFRONT MUSEUM PROJECT

• Heritage Lottery Fund – 2 stage process Stage 1 submission June 2000 Stage 1 approval July 2001 Stage 2 submission April 2002 Stage 2 approval July 2002

• WDA• WTB• EU Objective 1• Welsh Assembly Government

GRANT BIDDING PROCESSMarch 1999 to July 2002

Page 5: NATIONAL WATERFRONT MUSEUM PROJECT

CAPITAL PLAN £33.5mFunders

• Heritage Lottery Fund £11,124,500• NMGW (sale of WIMM funds) £4,500,000• City and County of Swansea £3,774,421• EU Objective 1 £3,716,237• WDA £2,500,000• WTB £1,600,000• Private Fundraising £740,571• Welsh Assembly Government £5,724,023• TOTAL £33,679,752

Page 6: NATIONAL WATERFRONT MUSEUM PROJECT

PROJECT OVERVIEW

• To develop a new, innovative, sustainable museum of national status and international appeal, telling the story of 'Wales - The First Industrial Nation' to the present and for the future.

Page 7: NATIONAL WATERFRONT MUSEUM PROJECT

PROJECT OBJECTIVES• A new, innovative, non-charging, sustainable museum of national

and international status, telling the story of ‘Wales – the First Industrial Nation’ to the present and for the future, through the stories and experiences of the people in responding to the issues they faced, and illustrated by relevant objects and interpretative media

• A partnership between the National Museums & Galleries of Wales and the City and County of Swansea

• A museum of broad appeal and relevance, attracting in excess of 200,000 visitors per annum

• Providing the opportunity for life-long learning and development to a wide sector of the community

Page 8: NATIONAL WATERFRONT MUSEUM PROJECT

PROJECT OBJECTIVES• Linking the physical assets of the industrial revolution (the

collections) with the records of the era (the archives) with the written interpretation of the events, activities, changes and artefacts (the libraries) with today’s changes, and providing pointers for tomorrow

• Raising the standard of living for the people of Wales by serving as match funding for EU Objective 1 priority programmes and financial measures and acting as an appealing attraction to tourists more generally, linking with other tourist attractions in south and west Wales

• Acting as a catalyst to a broader waterfront destination in Swansea, attracting in excess of 700,000 visitors per annum, which itself serves to regenerate the Swansea Maritime Quarter and adjacent dockland and city centre areas, creating a significant number of new jobs.

Page 9: NATIONAL WATERFRONT MUSEUM PROJECT

THE SITE

Page 10: NATIONAL WATERFRONT MUSEUM PROJECT

Wilkinson Eyre ArchitectsLand Design Studio

ArupsDavis Langdon & Everest

McCann & Partners

DESIGN TEAMappointed end 2000

Page 11: NATIONAL WATERFRONT MUSEUM PROJECT
Page 12: NATIONAL WATERFRONT MUSEUM PROJECT
Page 13: NATIONAL WATERFRONT MUSEUM PROJECT

Building Brief Development• Gallery space (sq m)

• Specific environmental controls

• Flexible spaces

• Link Waterfront to the City

• Space for retail activities

• Level 4 on scale of 1-5

• Place in Destination thinking

• Indigenous materials

Page 14: NATIONAL WATERFRONT MUSEUM PROJECT

Masterplanning 2001

Page 15: NATIONAL WATERFRONT MUSEUM PROJECT

Architectural scheme

Page 16: NATIONAL WATERFRONT MUSEUM PROJECT
Page 17: NATIONAL WATERFRONT MUSEUM PROJECT
Page 18: NATIONAL WATERFRONT MUSEUM PROJECT
Page 19: NATIONAL WATERFRONT MUSEUM PROJECT

• Non-traditional• People-oriented storylines• Free admission• Modular not linear• State of the art delivery• ‘The Street’• Retail units• Welcoming

WHAT KIND OF MUSEUM?

Page 20: NATIONAL WATERFRONT MUSEUM PROJECT

• The story of the impact of industrialisation on the people of Wales

• The 1851 Census• Reflecting the economic and social

changes in industrial Wales• Telling the story through to the present

day

CONTENT DEVELOPMENT

Page 21: NATIONAL WATERFRONT MUSEUM PROJECT

• Land• Networks• Sea• Money• Transformation

15 themes including…

Page 22: NATIONAL WATERFRONT MUSEUM PROJECT

Networks

Page 23: NATIONAL WATERFRONT MUSEUM PROJECT

Metals

Page 24: NATIONAL WATERFRONT MUSEUM PROJECT

Landscape

Page 25: NATIONAL WATERFRONT MUSEUM PROJECT

Sea

Page 26: NATIONAL WATERFRONT MUSEUM PROJECT

Site works began January 2003

Page 27: NATIONAL WATERFRONT MUSEUM PROJECT
Page 28: NATIONAL WATERFRONT MUSEUM PROJECT
Page 29: NATIONAL WATERFRONT MUSEUM PROJECT
Page 30: NATIONAL WATERFRONT MUSEUM PROJECT
Page 31: NATIONAL WATERFRONT MUSEUM PROJECT
Page 32: NATIONAL WATERFRONT MUSEUM PROJECT
Page 33: NATIONAL WATERFRONT MUSEUM PROJECT
Page 34: NATIONAL WATERFRONT MUSEUM PROJECT
Page 35: NATIONAL WATERFRONT MUSEUM PROJECT

Interpretation styles and Access

Page 36: NATIONAL WATERFRONT MUSEUM PROJECT
Page 37: NATIONAL WATERFRONT MUSEUM PROJECT
Page 38: NATIONAL WATERFRONT MUSEUM PROJECT
Page 39: NATIONAL WATERFRONT MUSEUM PROJECT
Page 40: NATIONAL WATERFRONT MUSEUM PROJECT
Page 41: NATIONAL WATERFRONT MUSEUM PROJECT
Page 42: NATIONAL WATERFRONT MUSEUM PROJECT
Page 43: NATIONAL WATERFRONT MUSEUM PROJECT
Page 44: NATIONAL WATERFRONT MUSEUM PROJECT
Page 45: NATIONAL WATERFRONT MUSEUM PROJECT
Page 46: NATIONAL WATERFRONT MUSEUM PROJECT
Page 47: NATIONAL WATERFRONT MUSEUM PROJECT
Page 48: NATIONAL WATERFRONT MUSEUM PROJECT
Page 49: NATIONAL WATERFRONT MUSEUM PROJECT
Page 50: NATIONAL WATERFRONT MUSEUM PROJECT
Page 51: NATIONAL WATERFRONT MUSEUM PROJECT
Page 52: NATIONAL WATERFRONT MUSEUM PROJECT
Page 53: NATIONAL WATERFRONT MUSEUM PROJECT

Post-opening

• 83,000 visitors by March 2006

• Positive visitor feedback

• Commercial units let

• Shortlisted for the Gulbenkian Prize

• Nominated for an RIBA award

• Being widely reviewed by other museums, UK and overseas

Page 54: NATIONAL WATERFRONT MUSEUM PROJECT

January 9th 2005

by

National Waterfront Museum Swansea: Visitor Survey

Stage 1 Findings: October – November 2005

Page 55: NATIONAL WATERFRONT MUSEUM PROJECT

Age Profiles

36 40 37 35 3546

34

35 31 35 38 44

43

42

29 29 28 25 2112

23

Welshpopulation

NWMS NMGC MWL RLM WSM BP

16-34

35-54

55+

%- % of visitors -

2003 April – October Survey

Page 56: NATIONAL WATERFRONT MUSEUM PROJECT

Enjoyment of Visit to Museum

%

- By demographics -

Source: Visitor Interviews (413)

3 31 16 6

10 5

81 85

Male Female

3 41 23

58

3

710

9384

75

16-34 35-54 55+

3 31 15 77 7

83 82

ABC1 C2DE

1 3113 5

18

5

68

86

Yes No

3167

83

Total

Veryenjoyable

Fairlyenjoyable

Notparticularlyenjoyable

Not at allenjoyable

DK / NA

Page 57: NATIONAL WATERFRONT MUSEUM PROJECT

Agreement with statements about museum: Technology

Source: Visitor Interviews (413)

Rating – How much do you agree or disagree that ….. - %

4.6

1.9

Mean score

There was too much technology within the

displays and exhibits for me

8 12 4 16 60

The technology in the museum was very

impressive74 15 7 21

Agree strongly (5) Agree slightly (4) Neither agree nor disagree (3)

Disagree slightly (2) Disagree strongly (1)

Page 58: NATIONAL WATERFRONT MUSEUM PROJECT

Overall Opinions of the Museum

Source: Qualitative Depth Interviews (20)

Majority very impressed

“It’s a lovely building and a really good museum – I’m very impressed”

“Fantastic a great day out – the kids haven’t been bored yet so that’s always good”

Main reactions were:

Like the interactive displays / stations all around museum

“It’s a clever use of interactive technology I’ve seen anything like it before, and I’ve been to a few museums, it’s so much more sophisticated! ”

Interesting & educational

“It’s very fascinating, I’ve found out a lot of things [about Swansea] today that I never knew and I’ve lived here all my life”

“It’s a good representation of our industrial history”

Modern & good use of space

“It’s a very modern museum but everything seems to fit in ”

Minority felt rather disappointed

Too modern, preferred old Maritime museum

“It’s too new, there’s not that old feeling a museum should have. The contrast between the old content and the new building doesn’t work”

“I really liked the old museum, this doesn’t seem to be a good change”

Page 59: NATIONAL WATERFRONT MUSEUM PROJECT

Overall Opinions of the Museum (Continued)

Source: Qualitative Depth Interviews (20)

Too bitty

“There’s no flow from one section to the next it’s all a bit random”

“It’s a bit difficult to know what the museum is about, there doesn’t seem to be a definite subject matter”

Confusing map / leaflet

“I don’t think I’m particularly stupid but I found that very confusing”

“There are so many arrows on it [map] I didn’t know where I was!”

Page 60: NATIONAL WATERFRONT MUSEUM PROJECT

Summary / The Way Forward?……

• Large majority found it enjoyable and were impressed by the museum

• Seen as very educational and very exciting

• Staff are also viewed very favourably

• Technology / interactive displays impressed visitors and seen as positive by most

• Small minority – technology / modernity was a ‘turn off’ (more likely to be older visitors)