Nate HallArianna ClarkRicky Benoist
BeginningIn 1996 Stanford students Larry Page and
Sergey Brin began the creation of a search engine called BackRub
A year later it was taken off of Stanfords server because it was taking up too much
bandwidth.They brainstormed ideas and came up with
the name GoogleThey set up workspace in a garage and
continued their work
Google News: Google News launched in September 2002 with 4000 news sources. On September 6,
2006, Google announced an expanded Google News Archive Search that goes back over 200 years.
Google Image: In 2001 with over 250 million images Google Book Search: On October 6, 2004, Google
launched Google Book Search, indexing small excerpts from books to appear in search results.
Google Scholar: On November 18, 2004, Google launched Google Scholar, a free service for
searching scholarly literature such as peer-reviewed papers, theses, books, preprints, abstracts and
technical reports.
Google Blog Search: On September 14, 2005, Google announced Google Blog Search.
Google Base: On November 15, 2005, Google announced the launch of Google Base, a
database of uploaded information describing online or offline content, products, or services.Google Video: On January 6, 2006, Google
announced Google Video.Google Universal Search: On May 16, 2007
Google began mixing many of their vertical results into their organic search results.
Google's corporate mission statement is: Google's mission is to organize the world's information and make it universally accessible
and useful. Other information includes:
Email: Google launched Gmail on March 31, 2004, offering search email search and gigabytes of
storage space. Maps: On October 27, 2004, Google bought Keyhole. On February 8, 2005, Google launched
Google Maps.Calendar: on April 14, 2006, Google launched
Google Calendar, which allows you to share calendars with multiple editors and include
calendars in web pages.
Advertising2000, Google relaunched their
AdWords program to sell ads, after a failed attempt from the previous launch, with 350 customers2005, release Site Targeting, an AdWords feature giving advertisers the ability to better target their ads
to specific content sites.
Transformation of Google• Instead of being a search engine; Google has now
expanded into making their own products in order to receive higher profits
• Tabs that have been clearly added over time relating to marketing and advertising: Shopping,
Google Play, Books, Offers, Mobile, Wallet• Search something on Google; first thing that
comes up is advertisements at the top of the page• Google is constantly marketing their own
products and other products within other companies
New Tabs on Google
Advertisements on Google
Deceptive Advertising1 2
3
4
Forbes Thinks Google is Deceptive
http://www.forbes.com/sites/ciocentral/2011/07/15/do-no-evil-googles-deceptive-practices-harm-consumers/
Lawsuit Against Google http://www.pcmag.com/article2/0,2817,2402531,00.asp
1997-1998Google.stanford.edu
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Late 2009
2011
2015???
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