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Designed by Shelby Lemon
Dedicated to Marshall Miller
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INTOTHE
CITYRide the train with Marshall and Shelby and watch as they get their fi r
glimpse of Chicago.
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Follow Marshall and Shelby throughout this
typography book about Chicago. Spot the characters
on the page as they guide you through finding
typography and their experiences in the Big City!
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Oh, the placesyoull go.
Dr. Seuss
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The signs leading us to the
trains were easily read. The
letters were bold and capital-
ized. Many signs also included
arrows pointing the direction of
which way to go.
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It was a beautiful Saturday morning and Shelby and Marshall
were on their way to Chicago. These kids knew that today would
be a great day. They were about to go on an adventure. What
type of adventure should we go on Marshall? Shelby asked,
excited to learn about the city. Marshall replied, Lets just walk
around and see what types of things you can see in downtown.
MY TYPEOF
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exited the
22nd car of South Shore Line train and
walked into the city. There were so many
different signs, pictures and letters to look
at. Shelby, look at those theatre signs.
Theyre taller than my house! Shelby said.
Did you know the Chicago theatre
community consists of over 250 professional
theatre companies with more than 5 million
attendees per year? Marshall stated.
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The theatre signs commonly
have bright, bold letters
and are very flashy and fun
to look at. The extravagant
signs are readable from far
distances and bring people
in to see their shows.
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WALKING IN
DOWNTOWNShelby and Marshall walk the streets of Chicago.
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Life is like a bicycle,
in order to keep your
balance you must
keep moving.Albert Einstein
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Rent A
BICYCLE
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up at the giant
signs and flashing lights they came to many
intersections they had to cross. They were
sure to cross them carefully and noticed there
were messages printed on the road:
LOOK FOR BIKES. Chicago has bike
stations around the city that allow
people to rent a bike and get
places faster. You can even
ride them just for fun!
There were many
signs warning people to
look for bikes. The huge white
block letters were painted on the
ground to warn drivers and others
crossing the street. Other signswere posted on traffic lights.
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The Marshall Fields and Co.
building is the 2nd largest
department store in the world
with 12 floors. The sign isa historic token from the
original store.
now walking on State Street when Shelby
began to giggle. Whats so funny? Marshall
asked. Look, they named a building after
you! Shelby said, as she pointed to the
Marshall Fields and Company building.
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We found many greensigns put on poles or
street lights that helped
walkers navigate the
city. This sign lead us
to the Navy Pier.
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on. Both
Marshall and Shelby decided they should
explore a different part of the city. They had
seen the big signs from Chicago theatres,
warnings painted on the road in
thick letters and even a bronze
sign with Marshalls name on
it. Shelby, looking at her feet
as she was thinking, saw
that in clear capital letters
the circular cover to the
Chicago sewers. She looked
up and saw a bridge approaching
and knew they were approaching water.
Lets go to the Navy Pier!
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street signs and
trams to find their way to the historic Navy
Pier. It was a long walk from State Street, but
they made a game of looking for interesting
art and words along the way. They came
across local art created by Jun Kaneko. It was
art about legends, myths and truths. The sign
itself looked like an art piece with the lines,
colors and blocky letters.
*These sculptures were the strangest animal com-binations wed ever seen. We wanted to take apicture of it, but not with it...
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The artist, Jum Kaneko, made
these scultpures for MilleniumPark. He used patterns such as
stripes and polka dots to make
people more aware of how it
relates to the surroundings.
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THENAVY
PIERYummy food and attractions on the Navy Pier.
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If you obey allthe rules, you
miss all the fun.
Katherine Hepburn
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Marshall and Shelby could see the giant
Ferris wheel near the center of Navy Pier. Everything on the pier was
extravagant. The signs marking the attractions were all very similar
with serif white capital letters and red banner backgrounds. The
doors marking where shops were on the pier had stenciled letters on
them. The letters were red on a blue banner. Finding fun things to do
on the pier was easy!
*The line for the ferris wheel was extremely long.The Navy ferris wheel is 150 feet tall.
*A serif is a slight projection finishing off a strokeof a letter.
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Thats the real
trouble with the
world, too many
people grow up.Walt Disney
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endless as the two walked down the
pier. Signs for ice cream, merry-go-rounds, games and the ferris
wheel were everywhere. They waved goodbye to the pier and looked
out over the sparkling Lake Michigan. Marshall spotted a green sign
that said Lakefront Path. His family owns a sailboat on the lake. Hey
Shelby, how about I take you sailing?
The Ben & Jerrys sign
easily recognized by i
thick serifs and bold whi
type. This type gives peop
feelinga of happiness an
excitement because it related so closely to eatin
yummy ice cream!
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been sailing
before and thought it was a splendid idea. How
do we get there? she asked. Lets just follow
the signs and the people. This path will take us
straight to the harbor.
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on, crossing over
bridges and under over passes. Another
sign for the river walk showed up and they
knew they were on the right path. People
rode past them on the bikes they had seen
earlier in downtown Chicago. They saw
more lettering on the ground that said
Slow Area in bright yellow paint. Bikers,
walkers and runners alike were making
their way to and from the harbor.
The words printed on the
walk way are stretched out
and longer than normal.
That way people quickly
passing over it can still read
the message. The taller it is,
the easier it is to read.
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SAILINGON LAKE
MICHIGANShelby learns how to sail.
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The Nancy O was a beautiful
boat. The elegant typeface
reflected the beauty of the
boat. The letters on the side
of the boat are large, so other
people can read it easily.
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the last bridge, Shelbys jaw dropped. Oh
my goodness, she said, The view is beautiful. All the boats were
shiny and white and had individual names. The name of our boat is
The Nancy O, Marshall said, It is named after my grandmother.
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THE ENDOF THEIR
ADVENTUREShelby and Marshall say goodbye to the big city.
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You are my
sun and stars.Game of Thrones
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came down and the city lit
up. The view from the boat was spectacular
as they pulled back into the harbor and
headed to the train station. After buying
tickets for the Metra for the train ride home,
Marshall and Shelby thought back on their
full day in the big city. That was just my
type of adventure, Marshall said, eyes
drooping. Shelby nodded and wondered
what type of adventure
they would go on next.
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Memphis Light
Futura Book Oblique
Futura Medium
Canon Rebel t1i
Adobe InDesign CS5.5
Adobe Illustrator CS5.1
A big thank you to Marshall Miller for
taking me to Chicago for my 21st birthday
adventure. Another big thank you to
Grandpa Herb Miller and Mr. Scott and Mrs.
Kathleen Miller for coming all the way from
Ohio to take me out sailing for the 1st time.
What a wonderful treat!
Designer as Author, Patrick Dooley, Fall
2013, The University of Kansas.
Navy Pier Chicago
City of Chicago
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