Lucía  Aldeanueva  Alcalá-­‐Galiano    

 ·∙My  inven5on  is  called  :     Your wedding dance.  ·∙This  company  specializes  in  fitness,  health  and  lifestyle.    ·∙Your   wedding   dance   is   a   company   that   helps   your   learn   and  perfect  the  dance  that  you  will  dance  on  your  wedding  day.  

INTRODUCTION

·∙   The   corporate   mission   of   Your   wedding   dance   has   got  three  main  goals.    1.  To  ensure  people  enjoy  their  wedding  dance.  2. Meet  people´s  goals.  3.  And  lastly,  and  most  importantly  make  people  happy.    

CORPORATE MISION

DATA SHEET

·∙Name  :  Your  wedding  dance.  ·∙Experience:  we  have  got  ten  years  of  experience  in  classical  dance.  ·∙Our  ins5nct:  is  to  look  at  all  those  people  who  can  not  dance  and                                                  need  some  help.  ·∙Strategy  and  tac5cs:                        1.  Physical  environment  -­‐  launch  it  shop.                        2.  Only    -­‐  web                        3.  Ads  and  offers  ·∙Client  range  :  people  who  want  to  help  you  prepare  your  wedding                                                      dance.  ·∙Resuts  :  to  help  people  achive  their  goals  in  the  world  of  dance  and                                    to  be  happy.    

·∙My  product  is  a  service  to  help  others.  ·∙This  service  aims  to  teach  dance  to  the  bride  and  groom  on      their  wedding  day.    ·∙This  service  is  offered  through  the  website.  ·∙This  business  is  based  on  a  website.  

WHAT IS THE PRODUCT?

UNIQUE SELLING PROPOSITION

·∙The  characteris5c  that  makes  my  service  unique  is  :    ·∙Teaching  couples  to  dance  on  the  very  special  and  important  day  of  wedding.  

WHAT IMPACT WOULD IT HAVE ON SOCIETY?

·∙Their  impact  that  my  service  will  have  on  society  is  that  people  will  feel  beWer  because  they  will  learn  and  improve  their  dance  skills.    ·∙Their  guests  will  be  surprised  and  impressed  with  their  dance  skills.  

IS THE TIMING RIGHT?

·∙The  5ming  is  always  right  for  this  service,  because  today,  when  isn´t    there  a  wedding?  

TARGET MARKETS AND POSITION

·∙My  target  markets  is  people  who  want  to  prepare  their  wedding  dance.  ·∙I  will  posi5on  for  both  male  and  females  targe5ng  all  people    from  all  social  classes.  

PRICE

·∙The  basic  price  for  the  service  is  15  euros  per  class  but  the   price  will   vary   depending   on   the   area   in  which   the  class  is  given.  -­‐This  service  is  unique  so  there  are  no  compe5tors.  -­‐Na5onally,   few   companies   specializing   in   a   similar  service.  

THE BRAND AND PACKAGE

·∙The  brand  name  is  Your  wedding  dance.  ·∙The  brand  name  is  the  service  that  we  offer  our  clients.    ·∙This   service   can   not   be   package   so   the  website   is   designed   to  atract   the   consumer.   It   is   also   ,   designed   with   colours   and  pictures  that  transmit  the  feeling  of  a  wedding  day.  

THE PROMOTION OF THE SERVICE

·∙The  promo5on  of  the  service  will  happen  primarily  through  the  website.  ·∙The  website    is  the  center  of  everything.  ·∙  Your  wedding  dance  will  be  adver5sed  through  different  websites  by  banners.  Also,  handouts  will  be  given  at  the  point  of  sale.  

RELEVANT INFORMATION

·∙This   service  not  only  helps  people   know  how   to  dance  but  people  will   also   do   sport   dancing.   They  will   feel   beWer   and  happier.   They   will   have   a   healthy   life   and   they   will   achive  their  goals.  They  will  dazzle  on  their  wedding  day.  

VISUALS

·∙The  website  is  the  most  important.  ·∙  The  website  offers  everything  the  client  will   look  for  to  do  with  this  service.  ·∙  The  handouts  will  give  basic  informa5on  about  the  service.  These  handouts   will   be   handouts   in   different   stores.   For   example:  florists,  wedding  dress  shops  and  dance  academies.  ·∙When  people  see  the  banners  adver5sing  this  service  they  will  be  sorprised.  

END LUCÍA  ALDEANUEVA  ALCALÁ-­‐GALIANO