Hassle-free
Hassle-free
Strap line “We take the hassle, you take the holiday”
Best value, best choice, best service
Trusted, recommended, award-winning
Essential, relevant, reassuring
Customer-focused
Great service, easy to use, great technology
Expert, experienced, reliable, helpful, caring, family, heritage
Customer currency
Customer currency
2007
Hassle-free - taking ownership
Hassle-free - taking ownership
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Hassle-free - taking ownership
Hassle-free - taking ownership
Hassle-free - taking ownership
Hassle-free - product definition
•The hassle-free service proposition;●Why it’s good for our customers●Why it’s good for our partners?
•The hassle-free web application;●Its technical merits●The technical challenges●Its simplicity for the user.
Audience - service
The hassle-free service proposition
•Consumer media•Trade media•Customer service media•Marketing media - case study•Management media - MP’s vision
Audience -technical
The hassle-free web application
•Technical media•Usability media•Trade and partner media - always developing
News creation eventsGet granny to road-test it - WI involvement
Launch to travel media - round table - breakfast
Speaking opportunities - technical events - travel agents’ events - ecommerce events
Awards entries - consumer - technical - web - marketing