Music Videos – Genre Theory
12/11/13
Starter
Match the images to Andrew Goodwin’s Key Features:
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Starter
Match the images to Andrew Goodwin’s Key Features:
3
AG6 AG2
AG5
AG1
AG3 AG4
Learning Objectives3
WALT:Understand and apply Genre Theory to our own
music videos and evaluate its uses
WALB:Applying Bloom’s Taxonomy
Genre 3
GENRE means ‘kind’ or ‘type’. It can be recognised by its features. Andrew Goodwin suggested that music videos have ‘genre characteristics’.
Name the music/video:• Mansion/fast car/dance• Dance/teenagers/high school• High school/eyeliner/long black coats• Long black coats/amplifiers/mosh pit• Mosh pit/shorts/skateboardsExt. What links these together? What does it suggest?
Genre 3
GENRE means ‘kind’ or ‘type’. It can be recognised by its features. Andrew Goodwin suggested that music videos have ‘genre characteristics’.
Name the music/video:• Mansion/fast car/dance• Dance/teenagers/ high school• High school/eyeliner/ long black coats• Long black coats /amplifiers/ mosh pit• Mosh pit/shorts/skateboardsExt. What links these together? What does it suggest?
Semantic/Syntactic/ Pragmatic
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Rick Altman in his book ‘Film/Genre’ suggested there were three ways of breaking down the features of Genre:
• Semantic• Syntactic• PragmaticMake notes on your sheets from each of the
slides
Semantic
SEMANTIC – elements of the genre• This is concerned with the conventions of
the genre that communicate to the audience such as characters, locations, props, music, shooting style and other signifiers
e.g. ‘bling’, HumVs/fast cars, swimming pools in Rap music videos
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Syntactic
SYNTACTIC – the order/sequence of elements• This is concerned with the relations between
these elements and the structure of narratives in genres
E.g. The Rapper sings about his success/wealth, we see others excluded from that wealth or enjoying it (women)
Note: the syntax of music videos is often dictated by the story of the song/lyrics
15
Semantic
SEMANTIC – elements of the genre• This is concerned with the conventions of
the genre that communicate to the audience such as characters, locations, props, music, shooting style and other signifiers
e.g. ‘bling’, HumVs/fast cars, swimming pools in Rap music videos
15
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