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THIS ROAD LEADS TO MUNGLE JUNGLE!!!! WE WELCOME YOU!!!!
Your Guide for this Journey:Mohit Makkar
Indian Business Academy
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Then meet me BILLO your FRIEND & let
me take you to ride of the fun,
excitement & entertainment..THE MUNGLE
Then meet me BILLO your FRIEND & let
me take you to ride of the fun,
excitement & entertainment..THE MUNGLE
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SO W
HAT
ARE YOU
WAITIN
G
FOR! LETS
DO
JUNG
LE
MEIN
MUNG
LE!!
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Presenting the comics 4 Gen–X of INDIA…THE MUNGLE
Experience the edutainment & excitement the INDIAN WAY..
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PRESENTING….
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Physique Personality
Relationship Culture
Customer’s Reflection
Customer’s Self-projection
Fun loving, Entertaining,
Educating & Cute
Collectivism
KidsRelate themselves as
being the comic character &
situation.
Smart & Humorous comic, animated CD,
activity book its characters
Distinct, Friendly
(amicable)& buddy
MUNGLE IDENTITY PRISM
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Strategic Brand Strategic Brand ManagementManagement
Target marketCompetitive frame of referencePoints-of-parity and points-of-differenceCore brand valuesBrand mantra
Mixing and matching of brand elementsIntegrating brand marketing activities
Key ConceptsSteps
Identify and establishbrand positioning and values
Plan and implement brand marketing programs
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Identify and establishbrand positioning and values
Identify and establishbrand positioning and values
Target Market: Kids (Age 7yrs-13yrs)
Competitors: Disney comics, Archie comics with similar price range and product type
Raj comics & Diamond comics are other low priced Indian brands competitors.
Competitive frame of reference: It is a fun providing entertainment packaged with cute Indian animal characters unlike its competitors so Indian kids can easily relate themselves with them.
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Identify and establishbrand positioning and values
Competitive POP
Product Price
Competitive POD
Place or Distribution Promotion
Vs
Core Brand Values:
• Uniquely authentic
• An incomparable stories & cute Indian animal character
• Full packed Entertainment
• Fun with Education
• Indian context
• Continuous innovation in development of new stories & characters
• Vital part of kids life
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Identify and establishbrand positioning and values
Designing a Brand Mantra:
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MAIN MOTIVATION FOR PURCHASE OF MUNGLE
Cultivate reading habits among the children. Exploring the world of imagination via story
books & Animated Video Cd Discover the inner artist by coloring books Brainstorming by solving the puzzles and
more…
So what all we can say that it is…
POWER PACKED PACKAGE OF FUN & EDUTAINMENT (Education + Entertainment)!!!!!!
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FOR WHOM?
KIDS
WHY?
AGAINST W
HOM?
WHEN
?
To create distinction among the clutters by nurturing the idea of Interactive , educataining as well as entertaining.
Attacking the undesirable effects & saving the legacy & worth of comics./ benefits of reading without its inconveniences.
Anytime!! Time is no limit.
POSITIONING OF BRAND
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A Complete Edu-Entertaining activity tool for your young
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Something for every one
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Mungle package as a product mix of – Animated content in CD, Story book, and Activity books like coloring book, puzzle etc.
PRODUCT
PRICE
Target at SEC A with slightly higher price band.
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Zero or Direct channel:Company’s website ------------------------- Customers
One level of Distribution channel:Company --- Big books & stationary stores like book world, retail chains like big bazaar & vishal, Mobile operators and Airport stores --- Customers
Two level of distribution channel:Company----- Middle men (Distributor or courier company) ----- Small retail stores like Hallmark and other gift galleries and stationary shops ----- CustomersCompany ----- Newspaper & Magazine companies ----- vendors ------ Customers
HYBRID CHANNEL OF DISTIBUTION
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Blend of both ATL & BTL activities is apt for promotion but BTL Activities will be much favorable so rather we should make use more of these activities
PR across TV, Print & Internet Online marketing: a) Viral marketing or Word of Mouse b) Dedicated websites creation highlighting Mungle characters c) Promotion via social networking sites like orkut
& face book. d) Interactive Ads and Games
Complementary Samples with Newspaper and Magazine
PROMOTION
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Place Advertising: Point of Purchase Trade Promotion: Point of Purchase display
allowances, Contest & dealer allowances and Shelf space allowances
Promotion through Mobile operators Produce gifts to give away with purchases Produce tradeshow giveaways and marketing
mailers Contest and events across Network of
schools Kids accessories embedding Mungle
characters like T-shirts and face caps, Playing cards, Board games, Posters, Stickers & Watches etc.
PROMOTION
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Branded Cross-Promotion deal like U-kids and also small toys of its characters in Rubber and Plastic as free gift with these brands may be like some products chocolate or chips
Soft Toys of its characters for sale in various gift galleries
Strategic Advertisements placement in malls and amusement parks and also in these places people branding by wearing costumes of these characters distributing gift, toys & chocolate etc to kids should also be done
In later part of campaign we should also opt for TV commercials and programs in channels like cartoon network & pogo etc
PROMOTION
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Finally….
They can offer a range of services to educational institutions. Comic books can serve as a valuable educational supplement as children worldwide are strongly drawn to comic books, which in essence are a combination of art and literature. So they can develop an in-house line of educational titles or can also produce specialized educational materials for them such as:
Children’s books covering topical issues not readily available in current stock of educational titles.
Illustrated language arts comics workbooks in major Regional languages
Custom posters on any subject of their choice for their classrooms.
Activity workbooks including Art, Puzzles & Quiz etc Custom exercise books
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THANKS FOR VISITING USHOPE YOU ENJOYED YOUR TRIP HOPE TO SEE YOU AGAIN SOON….
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