Multiplatform journalism sourcing for diversity
@PaulBradshaw onlinejournalismblog.com
Wednesday, 23 October 13
Level 1:Beyond the rolodex
Wednesday, 23 October 13
image by Joseph Novak http://www.flickr.com/photos/9408336@N03/8623785709/Wednesday, 23 October 13
image by Ged Carroll ttp://www.flickr.com/photos/renaissancechambara/3122900531/
Wednesday, 23 October 13
“Green ink brigade”
Wednesday, 23 October 13
“The Twitterati”
Wednesday, 23 October 13
“The Commentariat”
Wednesday, 23 October 13
“The blogosphere”
Wednesday, 23 October 13
“Video from YouTube”
Wednesday, 23 October 13
“Image from Facebook”
Wednesday, 23 October 13
https://plus.google.com/116988351660148062102/posts/5yWkFYqpNWiWednesday, 23 October 13
“The usual suspects”
Wednesday, 23 October 13
Wednesday, 23 October 13
.
image by
Wednesday, 23 October 13
2005: “African Americans are producing more content proportionally than white groups”
2005: Wojdynski and Smith: The participatory Web: Demographic predictors of online content creation at the Convergence and Society:The Participatory Web conference at the University of South Carolina, http://pjnet.org/post/1897/
Wednesday, 23 October 13
2009: “Internet users are as likely as anyone else to visit with their neighbors in person. Cell phone users, those who use the internet frequently at work, and bloggers are more likely to belong to a local voluntary association”
http://www.pewinternet.org/Reports/2009/18--Social-Isolation-and-New-Technology.aspx?r=1
Wednesday, 23 October 13
2011: “Minority Internet users are more than twice as likely as white Internet users to utilize Twitter, and young Internet users are also significantly more likely than older Americans to adopt the still relatively-new social network. For many [it is used] for keeping up with news and giving them a voice on national or local issues they may not have previously perceived they possessed.”
Carrie Brown & Elizabeth Hendrickson, University of Memphis * University of Tennessee 2011, https://online.journalism.utexas.edu/2011/papers/Brown2011.pdf
Wednesday, 23 October 13
“Broadband take-up among most EMGs is higher than in the GB population as a whole. The Indian group has the highest levels of broadband penetration, at 82%, compared to 71% of the GB population.”- Ofcom“The internet is accessed less relative to the rest of the population.”- BFI
Ofcom Market Report 2013 http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr13/2013_UK_CMR.pdfBFI 2013 http://www.academia.edu/1482465/Media_Culture_The_social_organisation_of_media_practices_in_contemporary_Britain
Wednesday, 23 October 13
“Britain’s ethnic minorities are more likely to be early adopters of, and spend proportionally more on, new technology.”
IPA, 2013 http://www.ipa.co.uk/news/ipa-publishes-report-on-britains-ethnic-minorities#.UmffUpTk4Rw
Wednesday, 23 October 13
“Some of those most alienated from mainstream news offerings, such as young Asians, are also exceptionally enthusiastic users of the internet. Among young Asians, 8% regard the internet as their main source of news.” (Ofcom, 2002)
Ofcom, http://www.ofcom.org.uk/static/archive/bsc/pdfs/research/news.pdf
Wednesday, 23 October 13
“Talking about what they had for dinner”
Wednesday, 23 October 13
Look harder.
Wednesday, 23 October 13
Look harder.(You’re a journalist)
Wednesday, 23 October 13
What are people likely to say?
• To find someone’s phone number?• To find people who are twins?• To find someone with diabetes?• To find someone out of work?
Wednesday, 23 October 13
What are people likely to say?
• “My new mobile number is”• “My twin sister”• “My insulin levels/injection”• “My JSA”• “Another job interview”
Wednesday, 23 October 13
Where? (Offline/Online)
• Limit results to one site using site:• Limit to types of pages using inurl:• Limit to exact phrases using quotes• Exclude words/places using minus sign• Limit document types using filetype:
Wednesday, 23 October 13
Where? (Offline/Online)
• site:facebook.com/pages• site:linkedin.com/groups• "air safety" -site:ac.uk• “child poverty” site:org.uk
Wednesday, 23 October 13
Wednesday, 23 October 13
Where? (Offline/Online)
• Bing Maps: find lat/long• Search on Twitter:• geocode:51.527660,-0.102460,15km• Exclude some tweets, e.g. • -RT
Wednesday, 23 October 13
Wednesday, 23 October 13
Level 2:Beyond Twitter + Facebook
Wednesday, 23 October 13
http://tywkiwdbi.blogspot.co.uk/2011/09/importance-of-selection-bias-in.htmlWednesday, 23 October 13
Wednesday, 23 October 13
Wednesday, 23 October 13
http://searchengineland.com/a-portrait-of-who-uses-social-networks-in-the-u-s-and-how-social-media-affects-our-lives-81653
Wednesday, 23 October 13
http://searchengineland.com/a-portrait-of-who-uses-social-networks-in-the-u-s-and-how-social-media-affects-our-lives-81653Wednesday, 23 October 13
Wednesday, 23 October 13
http://gigaom.com/2012/10/12/dark-social-why-measuring-user-engagement-is-even-harder-than-you-think/
Wednesday, 23 October 13
inurl:foruminurl:messageboard
intitle:discussion
Wednesday, 23 October 13
Google alerts: be alerted to new mentions
Wednesday, 23 October 13
"A network is quite incapable of recognizing things that are not nodes. If something is available in the network, it is perceived as part of reality, but if it is not available it might as well not exist."
Nodocentrism
Ulises Mejias: ‘The Limits of Social Networks for organising the social’
Wednesday, 23 October 13
Using online to find offline
• Google Street View• Mentions of places• White pages: phone numbers of local
businesses, residents• People search - Pipl, registers
Wednesday, 23 October 13
Putting online what is offline...
Wednesday, 23 October 13
Level 3:SEO + SMO as a public service
Wednesday, 23 October 13
SEO = Search Engine Optimisation
Wednesday, 23 October 13
Wednesday, 23 October 13
Leanpub.com/8000holesWednesday, 23 October 13
What are your sources searching for?
Wednesday, 23 October 13
What are your sources searching for?
Wednesday, 23 October 13
SEO check
- Tags for names of people, companies, places, concepts/terms/issues- Does the headline include key name(s)?- Ditto URL?- Category?
Wednesday, 23 October 13
SMO = Social Media Optimisation
Wednesday, 23 October 13
Provide resources to gather round
Wednesday, 23 October 13
Wednesday, 23 October 13
Create database using Knight freeDive
Wednesday, 23 October 13
Wednesday, 23 October 13
Thank you.
Twitter.com/paulbradshawLinkedin.com/in/onlinejournalistSlideshare.net/onlinejournalist
All links at Delicious.com/paulb/mediane13
Wednesday, 23 October 13
image by mattedesignhttp://www.flickr.com/photos/33644713@N00/5601650733/
Wednesday, 23 October 13
Top Related