Sales Planning Trade Marketing Distribution Excellent Consumer Activation Event Management Market Insight Territory Management People Development
Leadership Skills Communication Skills Presentation Skills Analytical Skills Initiative & Creativity Aggressive High Motivation Maturity
Working together with the teams through galvanzing them with knowledge, skills and ability inachieving company goals in the area of brand visibility, availability and ultimately healthyvolume through the support from TOP MANAGEMENT
June 2008 – December 2008 : Associate Trade Marketing Officer - Banjarmasin, Kalimantan Selatan
January 2009 – December 2009 :
Associate Trade Marketing Officer - Sampit ~ Pangkalan Bun, Kalimantan Tengah
PT. LAUT TIMUR ARDIPRIMAIndustry : Distribution & Trading Company - BAT Distributor
February 2008 – May 2008 : Salesman Retailer (Stockiest) - Pangkalan Bun, Kalimantan Tengah
PT. BRITISH AMERICAN TOBACCO INDONESIA, TBKIndustry : Consumer Good - Tobacco Industry
January 2010 – February 2011 :Consumer Marketing Representative - Bekasi, Jawa Barat
March 2011 – July 2012 :
Area Marketing Supervisor - Karawang, Jawa Barat
August 2012 – March 2013 :
Area Marketing Manager - Karawang, Jawa Barat
April 2013 – October 2013 :
Area Marketing Manager - Samarinda ~ Balikpapan, Kalimantan Timur
PT. SURYA MUSTIKA NUSANTARA (GUDANG GARAM GROUP)Industry : Consumer Good - Tobacco Industry
PT. KOREA TOMORROW & GLOBAL INDONESIAIndustry : Consumer Good - Tobacco Industry
November 2013 – May 2014 :Area Sales Manager ‐ Greater Jakarta
June 2014 – February 2015 :
Sales Planning & Business Development Manager - Head Quarter
March 2015 – January 2016 :
Regional Sales Manager - West (Indonesia) & Sales Planning Manager - Head Quarter
PT. BAT Indonesia, Tbk PT. Surya Mustika Nusantara PT. KT&G Indonesia
PT. BAT INDONESIA, TBK : Jember - East Java (Marketing Field Training)Banjarmasin - South KalimantanAll Area - Central Kalimantan
PT. SURYA MUSTIKA NUSANTARA (GUDANG GARAM GROUP) : Bekasi - West JavaKarawang - West JavaAll Area - East Kalimantan
PT. KT&G INDONESIA : West Indonesia : West Java, Jakarta, Banten, Sumatera IslandNational Based - Indonesia
In October 2009, achieve sales target; 2.078 mille for Global Drive Brands (Dunhill, Lucky Strike, Pall Mall) only in 10 months of the years. Responsibility areas: Kalimantan Tengah (Palangka Raya, Sampit, Pangkalan Bun). #1 mille = 50 packs
Excellence implementation performance, focused for Pall Mall’s area brand drive, in Sampit – Kalimantan TengahCategory: Brand Visibility, Brand Distribution, Brand Face-up
Trade Marketing and Distribution Distributor Management Sales Operations Management Territory Management In-Store Merchandising / Visibility
Completely a tribute as a members to BAT Indonesia
To successfully plan and lead “Northern Beach Project”: New Product Launching (Apache Filter 12’s) in July 2010 through placement of 1.500 Vertical Banners, 500 Horizontal Banners, 1.250 traditional retail program, 1 big event, 5 middle event, 15 Small event for certain duration
Project Management Public Promotion Consumer Activation Event Management Trade Marketing In-Store Merchandising
Territory Management Trade Marketing & Distribution Consumer & Event Activation In-Store Merchandising Public Promotion
To successfully plan and implement Apache Cluster focused area “Cilamaya – Karawang” program: consumer marketing activities (trial and direct selling), 100% visibility & availability in focused area development, public promotion with placement branding, initiative and sponsorship event.
MMI Stores Development In-store Merchandising Public Branding COI Area Development
To successfully plan and implementation of the integrated distribution and development program for Local Modern Market Independent, including branding and product availability of Central Of Influence (COI) area at Karawang City.
MMI Stores Development
Central Of Influence Area Development
Sales Operations Management Territory Management Market Development People Management Office Administration
Sales rose-up to 78% from weekly average 79.000 packs to weekly average 141.000 packs in 2012
Weekly sales in 2012 (number in packs)
0
20000
40000
60000
80000
100000
120000
140000
160000
Apache 12
Apache 16
Extreme
Apache Kretek
Total
Event Management Consumer Activation Mass /Public Promotion Media Advertising
Successfully manage Apache Rock ‘n Dut Event at Karawang area from preparation, run-down event, consumer activities and directselling, thereby achieving targeted audience 15.000 at specific venue
Weekly Sales in pack
People Management Sales Operations Trade Marketing & Distribution Consumer Activation SOP & Administration Improvement
Sales grew at AMC Samarinda, year to date up to 77%, data from average sales in Q2 2013 versus Q3 2013, Sales per-Year up to92%, versus last year quarterly achievement related
98,854 91,822
51,382
91,083 105,211
133,559
104,962
33,422
125,633 133,576
152,095 157,238 130,551
213,425 206,094
190,600 165,130
200,509
77,144
221,746
282,560 255,484
265,763 272,598
254,977
279,694
-
50,000
100,000
150,000
200,000
250,000
300,000
W27 W28 W29 W30 W31 W32 W33 W34 W35 W36 W37 W38 W39
Q3 2012
Q3 2013
Linear (Q3 2012)
Linear (Q3 2013)
-
2,000,000
4,000,000
Q3 2012Q3 2013
1,409,388
2,885,724
Q3 2012
Q3 2013
AMC Samarinda - 2013 weekly sales in packs
Handle all Sales Operations for AMO Jakarta responsibilities, with 8 Global Premium Brands and 1 Local Premium Brand.Develop the knowledge and abilities of people by providing basic job-skills training, also the standardization application of the salesoperations, in order to improve the performance of sales and distribution for a long time in AMO Jakarta.Planning and implementing the separation strategy of operational areas in AMO Jakarta into 2 AMO’s (Jakarta West & Jakarta East), to beeffectiveness of the market development process in each area.
Sales Operations (improvement) Standard of Procedure Trade Marketing & Distribution People Development & Training HORECA & MMI Development
Distributor / Account Management PNL Management New-Market Penetration Sales Distribution Development Promotion & Activation
KT&GI STOCKIEST:
REGION TERRITORY Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 SALESMAN LEADER TOTAL SALES REPS BDE BDM TOTAL
East Java + Nusra - 6 3 1 3 5 3 2 - 23 - - - 28 1 1 30
Central Java - - - 2 1 3 6 5 - 17 - - - 17 1 - 18
JKT + West Java - - 1 2 1 - - 3 15 22 - - - 11 3 - 14
Sumatera - - - - - - - - - - - - - - - - -
Sulawesi - - - - - - - - - - - - - - - - -
Kalimantan 1 - - - - - - 1 - 2 - - - 1 - - 1
Papua Maluku - - - - - - - - - - - - - - - - -
1 6 4 5 5 8 9 11 15 64 - - - 57 5 1 63
KT&GI SUB-DISTRIBUTOR:
REGION TERRITORY Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 SALESMAN LEADER TOTAL SALES REPS BDE BDM TOTAL
East Java + Nusra - - - - - - 1 - - 1 - - - - - - -
Central Java 1 - - - - - - - - 1 8 1 9 - - - -
West Java - - - - - - - - - - - - - - - - -
Sumatera - - - - - - - 1 - 1 1 - 1 - 1 - 1
Sulawesi - - - - - 1 - 2 - 3 1 - 1 5 1 - 6
Kalimantan - 1 - - - - - - - 1 2 - 2 - - - -
Papua Maluku - - - - - - - - - - - - - - - - -
1 1 - - - 1 1 3 - 7 12 1 13 5 2 - 7
TOTAL - BD ACCOUNT :
REGION TERRITORY Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 SALESMAN LEADER TOTAL SALES REPS BDE BDM TOTAL
East Indonesia East Java + Nusra - 6 3 1 3 5 4 2 - 22 - - - 28 1 1 30
Central Java 1 - - 2 1 3 6 5 - 13 8 1 9 17 1 - 18
West Indonesia West Java - - 1 2 1 - - 3 15 4 - - - 11 3 - 14
Sumatera - - - - - - - 1 - - 1 - 1 - 1 - 1
Sulawesi - - - - - 1 - 2 - 1 1 - 1 5 1 - 6
Kalimantan 1 1 - - - - - 1 - 3 2 - 2 1 - - 1
Papua Maluku - - - - - - - - - - - - - - - - -
2 7 4 5 5 9 10 14 15 71 12 1 13 62 7 1 70
STOCKIEST KT&GI
STOCKIEST KT&GI
BD OPERATION MANPOWER (DEC-2014)
STOCKIEST KT&GIOPENING ACCOUNT / MONTH (2014)TOTAL
West Indonesia
East Indonesia
West Indonesia
SUB-TOTAL
SUB-TOTAL
BD OPERATION MANPOWER (DEC-2014)
TOTAL
Outer Island
Outer Island
East Indonesia
Outer Island
BD SALES MANPOWER (DEC-2014)
OPENING ACCOUNT / MONTH (2014)TOTAL
OPENING ACCOUNT / MONTH (2014)TOTAL
LEADING TEAMS TO MAKE A MARKET CO-OPERATIVE
Successfully in market development strategies for the brands of ESSE Mild through intensive development in the focused area.
Territory Management Account Management
Consumer & Event Activation Trade Marketing & Distribution
Regional West - Sales per-Year have growth up to +70%. Numbers by Total of Sales in 2014 versus 2015
Account Management Sales Management
People Management People Development
Sales numbers in boxes
REGIONAL WEST - SALES PER-YEAR 2015 VS 2014
YEAR 2015 Y 2014 Y
Jan 463 56
Feb 531 144
Mar 636 197
Apr 360 213
May 425 228
Jun 450 279
Jul 369 228
Aug 561 325
Sep 582 434
Oct 642 567
Nov 695 545
Dec 824 638
TOTAL 6,537 3,855
70%GROWTH /YEAR
Number in-boxes
463531
636
360425 450
369
561 582642
695
824
56
144197 213 228
279228
325
434
567 545
638
0
100
200
300
400
500
600
700
800
900
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
SALES PER-YEAR 2014 VS 2015
2015 Y 2014 Y
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