Patricia Monique S. Velayo

Brief history:• “colorful button-shaped candies”• Mars, incorporated• Tag-line: “Melts in your mouth, not in your

hand.”• Joint marketing campaigns to “build brand”• "The Official Candy of the New Millennium,"

Super Bowl Ad 2014

Used to be the main character on advertisements

Until this guy came which brought confusion among people

Video

• Trailer of the Super Bowl Ad:

https://www.youtube.com/watch?v=j_eabL16a5w

• Teaser:

https://www.youtube.com/watch?v=sNr1a-k3bwk

• Super Bowl Ad:

https://www.youtube.com/watch?v=q3Z4TQKGXbE

Marketing Strategies on social networking sites:

#RedForHire tweets to put humor on the Super Bowl Ad of m&m’s

#RedForHire

Graphs to show how active m&m’s is on twitter

Other marketing strategies: