VISION:
“MRF will at all times provide total customer satisfaction through products & services of
highest quality and reliability”
To be amongst the most admired companies in India, committed to excellence
MISSION:
Be a Customer Obsessed Company - Customer First 24x7
No.1 Tyre Brand in India
Most profitable Tyre Company in India
Be a Green Company
Deliver Enhanced Value to all stakeholders
BARGAINING POWER OF SUPLIERS:
HIGH
Number of suppliers – low
Availability/ acceptability of raw material substitutes – low
Switching cost – high
Tyre industry not the key customer
THREAT OF NEW ENTRANTS:
LOW, Due to high entry barriers
Highly capital intensive industry
High raw material costs
Shortage of raw material
Force of rivalry
High risk
RIVALRY AMONG EXISTING COMPETITORS:
HIGH
Low value added product with high competition
80% of market share with top 4 players
Consolidation expected as the industry nearing maturity
STAR
CASH COW DOG
QUESTION MARK
TYRES FUNSKOOL
PAINTS AND COATS PRETREADS
HIG
HLO
W
MA
RK
ET
GR
OW
TH R
ATE
RELATIVE MARKET SHARE
BCG MATRIX:
SWOT ANALYSIS:
STRENGTHS:
Innovation
Supply chain
Market share leadership
Strong financial position
OPPORTUNITES:
Acquisitions
Emerging markets & improved lifestyle
Product & service expansion
Expansion abroad
WEAKNESS:
Low R & D
Rising rubber price
THREATS:
Price wars
Competition
External charges(taxes, policies)
BALANCED SCORECARD:
FINANCIALMAXIMIZE
SHAREHOLDER VALUE
CUSTOMER
INTERNAL
BUSINESS
PROCESS
LEARNING &
GROWTH
FULFILL CUSTOMER
EXPECTATIONS
CREATE HIGH QUALITY
PRODUCTS
TRAIN EMPLOYEESRECRUIT QUALITY
STAFF
MAXIMIZE
OPERATIONAL
EFFECTIVENESS
EXPAND REVENUE
OPPORTUNITIES
LOW COST
MANUFACTURING
MARKS
TOTAL = 29/40
8/10
8/10
6/10
7/10
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