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Moving to the Media Websearch Academy 2013
14 October 2013
© Arthur Weiss, AWARE, 2013
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Arthur Weiss Email: [email protected] / Twitter: @awareci
www.marketing-intelligence.co.uk 14 October 2013
Moving to the Media Searching for Multimedia Material
WebSearch Academy Internet Librarian International
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Multi-Media Categories • Still images (& Animated Gifs)
Photos, Paintings, Line drawings, Cartoons, etc. Charts & Diagrams Infographics
• Video Animations, video, etc. with/without sound
• Sound Music, spoken voice, noises, etc. Podcasts
• 3D Media Objects / 3D-printing instructions
• Interactive content Computer games, online training, etc.
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Moving to the Media Websearch Academy 2013
14 October 2013
© Arthur Weiss, AWARE, 2013
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Indexing multi-media
Meta-Data • File Type,
File Size, File Date, Geo-coding, etc.
Content • Colour,
Type (photo, line drawing, etc.) Faces, etc.
Textual descriptions • Alt Tags,
Image Title, Captions & other text on web pages
Links pointing to the media
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© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Image Searching Image directories • Commercial (pay to access) e.g. Getty Images, Corbis, Shutterstock,
Stockphoto, Fotolia and many more. • Image sharing: Flickr, Picasa, Photobucket, etc. • Social media: Pinterest, Tumblr, etc.
Image search • Google, Bing, Blekko, Yahoo! • PicSearch, Sprixi • TinEye • Stock Photo Collections: Everystockphoto • Infographics: Visual.ly, nfogfx.com and others • PicScout ImageTracker – commercial software used to locate
copyright infringement • Google Goggles (Android App) – Identify pictures, sites & sights, or
scan business cards / translate text
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Moving to the Media Websearch Academy 2013
14 October 2013
© Arthur Weiss, AWARE, 2013
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Commercial Sites
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© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Image Sharing: Flickr
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Moving to the Media Websearch Academy 2013
14 October 2013
© Arthur Weiss, AWARE, 2013
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Image Sharing: Picasaweb.google.com
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© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Social Media: Pinterest & Tumblr
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Moving to the Media Websearch Academy 2013
14 October 2013
© Arthur Weiss, AWARE, 2013
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Image Searching – Google
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© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Image Searching – Bing
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Moving to the Media Websearch Academy 2013
14 October 2013
© Arthur Weiss, AWARE, 2013
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Image Searching – Bing
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© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Image Searching – Yahoo! & Blekko
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Moving to the Media Websearch Academy 2013
14 October 2013
© Arthur Weiss, AWARE, 2013
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Image Searching – PicSearch
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© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Image Searching – Sprixi
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Moving to the Media Websearch Academy 2013
14 October 2013
© Arthur Weiss, AWARE, 2013
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Image Searching – TinEye
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© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Image Searching – TinEye
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Moving to the Media Websearch Academy 2013
14 October 2013
© Arthur Weiss, AWARE, 2013
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Charts & Diagrams
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Also consider • Google.com/publicdata • WolramAlpha, etc.
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Image Searching – Worked Example
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http://searchresearch1.blogspot.co.uk/2012/01/wednesday-search-challenge-which.html
“Below are four pictures of steeples…. I'm quite taken with steeples, finding them fascinating, and love to take photos of them as I travel around. Which of these is the oldest steeple? Identify each steeple and give its construction date?”
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Moving to the Media Websearch Academy 2013
14 October 2013
© Arthur Weiss, AWARE, 2013
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Image Searching – Worked Example
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The other three steeples gave 0 results on TinEye.
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Image Searching – Worked Example
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None of the other steeple pictures could be located / identified using Google
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Moving to the Media Websearch Academy 2013
14 October 2013
© Arthur Weiss, AWARE, 2013
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Image Searching – Worked Example
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The 4 steeples are St Catherines
(rebuilt in 1957), The Rathaus
(1897). St Nicolai (1874) St Michaelis
(rebuilt 1952).
Look for information on the other 4 churches / search for images of <Hamburg Steeples> / <Hamburg churches> on Flickr, Google Images, etc. (Take care not to make assumption all steeples are from churches!)
Note how St Michael’s Church is described in the Google description: “St. Michael's Church, is one of Hamburg's five Lutheran main churches…”
Go back to the question: “Which of these is the oldest steeple? Identify each steeple and give its construction date?” There is an assumption in the question that all 4 steeples are linked or connected in some way.
Finding the answers….
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Video Searches Video Collections • Video Sharing: YouTube, Vimeo, DailyMotion, Metacafe,
Blip.tv, Youku, etc. • Commercial: Various News services, BBC, TED, iTunes,
etc.
Video search • Google, Bing, Yahoo!, Blekko, etc. • YouTube • PlayAudioVideo.com, Blinkx.tv
MOOCs and online learning • iTunes, MOOC-List.com, Coursera, etc.
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Moving to the Media Websearch Academy 2013
14 October 2013
© Arthur Weiss, AWARE, 2013
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Videos.google.com
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© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Bing.com/videos
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Moving to the Media Websearch Academy 2013
14 October 2013
© Arthur Weiss, AWARE, 2013
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
YouTube – Advanced Search
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© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
PlayAudioVideo.com?
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Moving to the Media Websearch Academy 2013
14 October 2013
© Arthur Weiss, AWARE, 2013
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Global TV • Many (most) TV channels are
now available online E.g. BBC iPlayer
• Some cover multiple channels e.g. Wherever.tv
• Some restricted in some regions e.g. Hulu.com for US TV (overcome with Hola unblocker plugin)
• Archive.org for some historical news (mostly US)
• TVEyes.com – fee based service for searching global TV for keywords mentioned
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Access websites blocked or censored with the totally free Hola Unblocker VPN proxy service.
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Audio Searches Sounds
• FindSounds.com
Music • Shazam.com – also tablet / phone apps • Musipedia.org • Mrtzcmp3.net • Musgle.com / googlemusicsearch.com – use Google API to search Google
for music • Several others e.g. mp3-search-engine.com
Podcasts / Internet Radio / Spoken Word, etc. • Podcastdirectory.com, Soundcloud.com • Archive.org • Pandora (blocked in Europe), Last.fm, Grooveshark.com etc. • iTunes, Spotify, etc.
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Moving to the Media Websearch Academy 2013
14 October 2013
© Arthur Weiss, AWARE, 2013
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Findsounds.com
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© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Musipedia.org
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Moving to the Media Websearch Academy 2013
14 October 2013
© Arthur Weiss, AWARE, 2013
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
mrtzcmp3.net
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© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
The Spoken Word
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Moving to the Media Websearch Academy 2013
14 October 2013
© Arthur Weiss, AWARE, 2013
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
The Spoken Word
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© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
iTunes – Films, TV, Courses, Podcasts….
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Moving to the Media Websearch Academy 2013
14 October 2013
© Arthur Weiss, AWARE, 2013
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
3D-Printing • Emerging area – with several search sites
Thingiverse Defcad 3DBility Yahoo! Japan
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© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
3D-Printing
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Moving to the Media Websearch Academy 2013
14 October 2013
© Arthur Weiss, AWARE, 2013
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Legal Issues
• Purpose for downloading / reproducing media
• Creative commons, CopyLeft, Licensing, Royalty Free (vs. Free to use), etc. Commercial versus personal use
• BitTorrents Search Tools (e.g. isohunt.com, thePirateBay –
although now blocked in many countries including the UK)
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© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Arthur Weiss is the managing director of AWARE - a UK based consultancy specialising in marketing & competitive intelligence analysis.
Contact Details: Web Sites: www.marketing-intelligence.co.uk E-mail: [email protected]
Twitter: @awareci
Telephone: +44 20 8954 9121 Fax: +44 20 8954 2102
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Any Questions?