How much people spend on Mom

Who is buying gifts

CelebrateMother’s Day1

Mother’s Day becomes a

National Holiday7

Mother’s Day is the 3rd largest

retail holiday.2

85.4MillionMothers in the U.S.7

Daughtersmake up the majority of the gift givers.1

25-34Age of the largest spenders2

$20.7BIn 2013, Mother’s Day spending rose 11.3% to nearly $20.7 billion.2

11.3%

>53%spend less than $100.3

1/3 spend more than $100.3

U.S. shoppers will look to boutiques and small retailers for Mother’s Day gifts.6

Of those who planned to purchase a tech gift for Mother’s Day, the top gifts were a tablet (46%), smartphone (27%), computer (20%), camera (13%), or an e-reader (11%).3

46%27%

20%

13%

11%

2 of 3

$169 average

Per-person Mother’s Day spending.2

$2.3B+44%consumer eletronics,to $2.3B

Consumerelectronics2

Jewelry2

Flowers2

We believe in connecting your business to those who celebrate the lives of moms everywhere.

29%share of internet searches.Don’t miss out on nearly 1/3 of your potential customers.4

23%The Yahoo Bing Network audiencespends 23% more than the averageonline population.

158MillionUnique searchers

5.3BillionMonthly Searches

$2172$1232

Mother’s Day fun facts

linkedin.com/company/bing-ads

facebook.com/bingads

@bingads

slideshare.net/bingads

Where people shop

Popular gifts for Mom

Here at Bing Ads,Reach an audience that spends more

Connect with us today

Here at Bing Ads we are excited for Mother’s Day

To learn more about getting started with Bing Ads, visit bingads.com/getstarted

Sources:

1. Flowerdeliverexpress.com and Yahoo research, 20132. NRF, Consumers intentions and Actions Survey, 20133. PriceGrabber Mother's Day Survey, May 20134.

5.6.

comScore Explicit Core Search (custom), December 2013.  The Yahoo Bing Network includes Microsoft and Yahoo CoreSearch sites in the U.S.

7.

Consumer Electronics Association survey, 2012

8.

FedEx Survey, April 2012http://www.cnn.com/2013/09/06/us/mothers-day-fast-facts/http://corporate.hallmark.com/Holiday/Mothers-Day

Top Gifts forMother’s Day

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Shoppers still prefer to browse in stores, but 28.5% will shop online this year.2

28.5%

Bing Ads can help you reach your customers where they're shopping for Mom.