Introducing
Why We’re Here
Mojiva’s mission…
Mobile vs. Web:
What’s The Difference?
Campaign Effectiveness Brand Metric DeltasMobile vs. Online
November 2007 – December 2009
Mobile Norms
Online Norms
Unaided Awareness Aided Awareness Ad AwarenessMessage
AssociationBrand Favorability Purchase Intent
20%
15%
10%
5%
0%
9%9%
15%
14%
10%
12%
6%
Delta: Exposed - Control
EU5 Smartphone Use 2010
Source: comScore MobiLens Dec 2010 vs Dec 2009
Year-over-Year Change in EU5 Smartphone OS Users (in 000)Source: comScore MobiLens, Dec-2010 vs. Dec-2009 (3 Month Average)
Google Apple RIM Palm Symbian Microsoft
Use
rs (
000)
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000+12%
+951%
+115%
+34%
-2%+65%
Dec-2009 Dec-2010
Note: The total audience for comScore mobiLens includes persons age 13+.
More than 565.2MM unique users globally.*
* Based on internal Mojiva data from May 2011, global
Flexible targeting.
Precise reporting and analytics.
We’ve Got Your Audience
Targeting
We’ve Got Your Audience
We’ve Got Your Audience
Big Brands Work With Us
Brand AdvertisersPublisher Snapshot
Enhanced Reporting Capabilities
•
• Track campaign performance in real-time
• Gain insight intocampaign delivery
• Achieve high CTRs and conversions with optimization
• Detailed conversion tracking
You’re in Good Company
You’re in Good Company
•
mojivamca.com
See Mobile Rich Media in Action
You’re in Good Company
ExpandableExecution by: Celtra
Tap-to-watchExecution by: Celtra
Rich Media Creative Opportunities
You’re in Good Company
You’re in Good Company
Rich Media Creative Opportunities
InterstitialExecution by: Celtra
Tap-to-galleryExecution by: Celtra
Tap-to-watchExecution by: Phluant
If you have any questions, please don’t hesitate to contact:
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Thank You!
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