CUSTOMER
• Female
• Aged 21 – 30
• Interested in the arts
• Post-Secondary Education
• Working in creative field
• Fashion-forward
BLOG
• Written and Visual Content
• Local writers and photographers
• Lifestyle, culture and fashion focus
• Featured On Webpage and Social
Media Channels
VIMEO CHANNEL
• Semi-monthly posts
• Showcase merchandise
• Feature local artists
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