From a Mobile Telephone to a Computer - a Reality
Dysfunctiontrends in mobility
ian hay & imran ali
hello :)
• Ian Hay - Head of Emerging Technologies, Orange
• Imran Ali - Founding Partner, Carbon Imagineering
•Programme advisors for O’Reilly Emerging Telephony
•Contributors to ETel, Mobile Messaging 2.0 and (ex) TechCrunch UK
today...
•emergent trends & weak signals in mobile technology & usage
•basically... a collection of interesting stuff we’ve recently observed
some background
•Vint Cerf - 1.244 billion internet users; 3 billion mobile users
• Japan - PCs and laptops losing sales to cellphones
•Nokia - ‘it’s what computers have become’
some background
• sophistication & complexity aren’t the only trends for mobility
•more interesting developments than the N95, iPhone or Android
• the human-machie interface
• hardware trends
• ethnographics
1) human-machine interface
human-machine interface
• increased sophistication - more computer than cellphone
•UIs still stuck on menus, forms, dialog boxes
• iPhone’s not the only direction for mobility...
neokeys
fastap
mobile command line
•T9 + multitap
• invoke SMS commands to remote webapps (dopplr, jaiku, twitter)
•what if all mobile apps had command lines?
geovector
openkode & yap
2) hardware trends
open platforms
BUG labs
OLPC XO
mesh + SDR
power issues
3) ethnographics
ethnographics
• smart vs. simple
•understanding ethnographics is key
• jan chipchase - shared phones, cheap banking, social signalling, clocks & torches
ethnographics
•nokia designed a range of cheap enthographically driven handsets
•addressing real needs of users
•not pushing ARPU & sales
• simple phones are also needed in europe...understand your ethnographics!
thank you :)
•we hope our whistlestop tour of mobile trends was enlightening!
•http://imran.ali.name & http://mobilemessaging2.com
•http://ikisai.wordpress.com & http://www.orange.com
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