Mobile Data Networks – today and tomorrowJørgen Grinnes | Telenor Norway
Agenda
1 Mobile broadband growth
2 Value proposition
3 Today’s network
4 Trends and challenges
5 Tomorrow’s network
6 Timeline
Incredible growth in the mobile broadband market
Source: PT
Telenor estimates after Q209
Mobile broadband: a great value prop
• Plug & play
• Works first time and every time Easy
• Mobile internet throughout the country
• Mobile broadband where people live and holiday Anywhere
• Predictable prices for all segments
• All you can eat – but with fair usage cap’Affordable
• A broadband experiece
• 0,5 – 1,5 mbps Broadband
Telenor offers nationwide internet coverage and broadband where people live and holiday
Coverage
Area >23%
Households >87%
WiFi hot spots >400
Our customers want to use the internet wherever they are. Rich media is growing fast
KONKURRANSEN PRESSER HASTIGHET OPP
TEKST BLIR RIK MEDIADIREKTE TV, ARKIV TV OG VIDEOKONFERANSE
ØKER I BRUK
REKLAME BLIR VIDEO NYE TJENESTER
SOSIALE MEDIER BLIR EN NATURLIG DEL AV HVERDAGEN
VG forside 25/9 2003: 115kB
VG forside 8/10 2008: 1,4MB
Nett-TV, VOD, arkiv-TVVideokonferanser
Tekst, bilde video
?
Tekst, bilde videoSymmertri uplink og nedlink
Tekst, bilde video
GGSNSGSN
GnIuPS Gi
RNCNode B
Iub
HLR
PS CORE
UTRAN
SASN FW
Gi
Gr
Radio
Core
Transmission
OSS
The traffic increase strains all parts of our network
We cannot allow network costs to grow linearly with capacity requirements
Network cost (technology improvements)
Profitability
Voice dominated
Data dominated
Traffic volume
Revenue
Time
Network cost (existing technologies)
– Flexible spectrum usage
– Higher eNodeB capacity
– Flat architecture and IP connectivity
– Theoretical max-speed 160 Mbps
– Practical speeds up to 20-30 Mbps
– Better user experience
– Quicker response times
– Primarily a data carrier for a long time
– Still a shared resource
9
Long Term Evolution (LTE) will become the next mainstream broadband technology
Better user experience
HSPA HSPA+ LTE
Throughput Latency
HSPA HSPA+ LTE
3G HSPA HSPA+ LTE …
Cost per Mbyte
Lower production-cost per bit
Sou
rce:
NS
NS
ourc
e: N
SN
Download speed is a function of the distance to the base station and the number of users in one cell
10 Mbit/s
5 Mbit/s
2 Mbit/s
0.5 Mbit/s
TotalCapacity
10 Mbit/s
2.5 Mbit/s
5 Mbit/s
7.5 Mbit/s
1 Mbit/s
0.5 Mbit/s
0.2 Mbit/s
0.05 Mbit/s
• High poulation density – high density of base stations
• Small cells in urban areas; large cells in rural areas
Deploying LTE for added capacity A gradual add-on in areas with heavy traffic
Source: Ericsson
LTE is not Short Term Evolution
Summary: mobile broadband users want coverage and capacity; they will get it through HSPA and LTE
• Customers are more concerned with coverage than peak data rates
Not just speed
• LTE is the new standard for mobile broadband
• LTE will offer more capacity and less latency
Improved user
experience
• Evolution – not Revolution LTE, not LTR
• Users will be served by many parallel technologies for years to come
3G and LTE side by side
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