Download - Mobile + Journalism / Digital Summit 2013

MOBILE + JOURNALISMSmartphone Reporting #dsum13

15 May 2013

@ToTheVictor

Wednesday, May 15, 13

FIRST OF ALL, SOME CONTEXT“WHO’s THIS FRIGGING GUY?”

CNN for more than 10 years

Mostly with Editorial / Newsgathering

Technology / Social Media / Mobile

Occasionally write about Mobile Apps

Streamlining Workflow / Collaboration

Lead Innovation + Journalism Strategies


YOUR MOBILE MOMENT?

Mobile has changed our lives in profound and fundamental ways. In a recent survey, people said they can get by if they leave their wallet/purse at home, but not their phone.

Mobile can... - save the day- save you money- save your life- start a relationship


YOUR MOBILE MOMENT?

Mobile has changed our lives in profound and fundamental ways. In a recent survey, people said they can get by if they leave their wallet/purse at home, but not their phone.

Mobile can... - save the day- save you money- save your life- start a relationship

WHAT IS YOUR MOBILE MOMENT?


Consumers crave mobile –So much so that mobile is expected to be bigger than the internet in 4 years, and in just 2 years, 81% of all U.S. cell users will be wielding smartphones.

http://www.business2community.com/mobile-apps/consumers-increasingly-committed-to-mobile-0251345




29% of Americans say their phone is the first and last thing they look at every day.

http://www.time.com/time/interactive/0,31813,2122187,00.html




13 years is the average age a kid gets a mobile phone.


(actual 13 year old!)




Usage is growing rapidly: 85% of smartphone users reported second screen-linked behavior at least once a month

https://intelligence.businessinsider.com/welcome?utm_source=House&utm_medium=Edit&utm_term=SS&utm_content=link&utm_campaign=BIIMobile+




IMPACTS TO JOURNALISM

More content, faster

Eyewitness accounts

Diverse perspectives, voices

Engagement + branding

Second-screen/sync opportunities


IDENTIFYING MOBILE STRATEGIES + PROPER EXECUTIONS


Mobility / Convenience

Connectivity

Social

Creativity

Costs Quality

ADVANTAGES TO MOBILE


G A M E C H A N G E R

As a Brand Connector:


Wireless Revolution

Citizen Journalism*

Emerging Technologies

Personalization

MOBILE OUTLOOK

Centerpiece / Hub


about.me/victorhernandez

@ToTheVictor

[email protected]


mailto:[email protected]

mailto:[email protected]