Download - Mobile Internet Consumer Chile

8/11/2019 Mobile Internet Consumer Chile

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THE MOBILEINTERNET CONSUMERCHILE 2013AUDIENCE INSIGHTS ON MOBILE WEB AND APP USERS


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THE MOBILE INTERN

Preface

The Mobile Internet ConsumerChile 2013 report produced by Vservaddresses the audience insights of the growing mobile internet user b

Chile. This report focuses on profiling the mobile web & app users, thpurchasing power, lifestyle and consumption pattern. The findings aninsights are drawn from a survey conducted in 36 countries across re

The Mobile Internet Consumer report is designed for media planners

advertisers. It is created with the objective to help brands plan their mstrategy for reaching the right target audience through Mobile Web &will also help app developers, content providers, OEMs & telecom serproviders in understanding the evolving mobile consumer. The MobileConsumer report is available for India, China, Southeast Asia, Middle Africa, Latin America, North America and Europe.


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THE MOBILE INTERN

DEMOGRAPHICS

THE MOBILE INTERN


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THE MOBILE INTERN

3/4thof the mobileinternet users in Chilemore than 25 year ol

Less than 18 yrs 17%

LATAM

18-24 yrs 30%

25-35 yrs 26%

more than 35 yrs 27%

Age

17%

29%

45%

10%


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4 out of 7 mobileinternet users inare men

Male F

42%*58%*

43%

57%

*LATAM

Gender



Over 2/5th of the mobile internet users in Chile areGraduates or Post-graduates

Graduate / Post Graduate

Diploma /Undergraduate

Schooling upto 12 yrs

Education

45%

18% 33%*

32% 25%*

Uneducated 5% 4%*

*LATAM



Almostthe mointerneChile bearnin

Occupation

Business22%

Self Employed

Professional9%

Full-time job34%

Part-time job5%

24%*

14%*

19%*

8%*

Currently

not working8%

Housewife6%

Student15%23%*

6%*

7%*

*LATAM



CONSUMPTION PATTERNTHE MOBILE INTERN



79%

38% 38%26%

4 out of 5internet udownloadgame/ ap

last mont

Game / App Video Music Themes

Mobile content downloadedin the last month

81%* 48%* 45%* 41%*

*LATAM


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THE MOBILE INTERN

Download mobile content

Find a good deal on something

Learn about a brand

Locate something nearby

Over half of the mobile internet users stated that mobile ads ato find promotional deals

Users love mobile ads that help them...

60%

55% 45%

38% 44%*

49% 55%*

*LATAM


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THE MOBILE INTERN

PURCHASING POWER

THE MOBILE INTERN


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THE MOBILE INTERN

Consumer Durables

82%

Automobiles

55%

Ownership incidence of vaproduct categories in Chileto LATAM averages

Connected Devices

Computers Tablets

45%59%

Product Ownership

58%* 45%* 85%* 56%*

*LATAM


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THE MOBILE INTERN

Restaurant

Movie Theatre

Shopping Mall / Market

4 out of 5 mobile internet users have been to a shopmall/market in the last month

Affluent Lifestyle

53% 58%*

42% 49%*

79

*LATAM


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The Mobile Internet Consumer report produced by MMA & Vserv.mobbased on a primary survey of over 3000 mobile web & app users. The

survey was conducted using random sampling for natural representatthe target group across 7 key countries in LATAM - Argentina, Brazil, Colombia, Mexico, Peru and Venezuela. The overall LATAM averages wweighted as per the regional composition of mobile internet users in efocus country.

About the study

To know more about The Mobile Internet Consumer report, please [email protected] or visit vserv.mobi/insights


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The Mobile Marketing Association (MMA) is the premier global non-prassociation representing all players in the mobile marketing value cha

more than 700 member companies, the MMA is an action-oriented orwith global focus, regional actions and local relevance. The MMA's priis to establish mobile as an indispensable part of the marketing mix. Tworks to promote, educate, measure, guide and protect the mobile mindustry worldwide. The MMA's global headquarters are located in theStates and it has regional chapters including North America (NA), Eur

East and Africa (EMEA), Latin America (LATAM), and Asia Pacific (APAbranches.

For more information, please visit www.mmaglobal.com

About The Mobile Marketing Association (MMA


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About Vserv.mobi

Visit www.vserv.mobifor more details or follow Vserv.mobi on: @vser

Vserv.mobi is an Award Winning Mobile Advertising Exchange focusedEmerging Markets, that maximizes value of mobile media for advertis

developers, publishers and telecom operators.

Powered by award winning AudiencePro andAppWrapper platforVserv.mobi has delivered mobile advertising experiences for leading Fbrands & digital media companies, across 200 countries.AudienceProtargeting capabilities andAppWrappers"One Click" SDK integration f

Developers continue to empower the mobile ecosystem.The company has a global presence, with offices across USA, UK, SouIndia, Singapore, Indonesia, Malaysia & Vietnam. Funded by IDG venVserv.mobi was founded in January 2010.