MOBILE FIRST WORLD The future of the LMS and Learning
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What is Mobile First in terms of philosophy? Mobile first means
considering mobile users as a number one priority when developing a
website or application.
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Why Mobile first?
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Growth in number of mobile users Increase of 250% over 10
years
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Decline of PCs and growth of tablets Growth and Decline of 8%
in Tablets and PCs respectively
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Mobile Usage patterns On average, users spending 195 minutes
each day on mobiles Nearly one-third of time spent on mobile is
spent on apps In the US, people spend 34 hours every month of
online time on mobile against 26 hours on desktops Video
consumption on mobile is increasing
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Mobile Usage patterns By 2018 more than 50% of users will go to
mobile first (smartphone or tablet) for any online activity Mobile
and tablets to account for over 50% of online video views by 2015
77 per cent of business executives use mobile devices for
researching for new products and services
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IMPACT OF MOBILES ON VARIOUS SECTORS
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Retail and Ecommerce 50% of traffic in 2014 came from mobile
devices Global e-commerce sales made via mobile devices are
expected to cross $638 billion by 2018 Amazon and Flipkart will
abandon web-browser based shopping soon. App based shopping only
New Apps have challenged older web-only or traditional brick &
mortar businesses Data from 100,000 Shopify stores
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Healthcare Better informed patients are forcing doctors to
know/learn more or share more By 2017, 50% of smartphone users will
download mobile health apps 52% of smartphone users gather
health-related information on their phones Mobile Health Apps
generate up to 4 million free and 300K paid downloads a day
Wearable devices will allow patients real-time diagnostics
Healthcare
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Other Businesses disrupted by Mobile Book Retail Ebooks on
SmartPhones Music iPods affected CDs and the iPods were affected by
SmartPhones Transportation Uber Hotel Industry - AirBnB Alcohol
Home delivery Drizly Food Home delivery FoodPanda Healthcare
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Bottom line - Disruption The Internet and web-based businesses
disrupted brick and mortar businesses. A new generation of Apps
around SmartPhones and wearable devices centered around our
SmartPhones are disrupting web-based businesses. The rate of
disruption will be faster and new Apps will make older Apps
redundant too!
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IMPACT ON STUDENTS/LEARNERS AND TRAINING AND EDUCATION
INDUSTRY
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Education and Learning School, Colleges US: 7+M iPads have been
purchased by educational institutions Thailand: By 2015, the
government plans to provide 13M mobile devices to students Kenya: a
mobile-based educational non-profit Eneza has 100,000 students
across 400 schools According to a survey, 47% of adult Americans
believe mobile devices have a positive impact on youth education
Education for schools and colleges
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Education and Learning Continuing Ed, Corporate India: English
learning app Hello English became the number 1 free educational app
on Google Play in 8 months with 1M downloads Leadings players in
learning such as Udacity, Coursera and Udemy already have mobile
apps Corporate MOOCs Open courses to train people on skills the
organization needs and to extend brand recognition. Corporate
Learning
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IMPACT ON THE LMS MARKETPLACE
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Impact on LMS technology LMSs have have responsive design at
least for learners/students - optimum learning experience on each
device True mobility - Offline-online Hybrid New LMSes are going to
challenge the big boys and old LMSes due to agility As per a survey
of 350 corporate learning and development decision makers, 60% plan
to upgrade their LMS to ensure device flexibility
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Impact of market forces and completion New LMSes are coming on
despite older LMSes not making money Saba going private Sumtotal
being acquired by Skillsoft Pressure from Open Source Companies
like Canvas in the Education Space competing with Blackboard,
Desire2Learn Companies like Totara disrupting Corporate LMSes
Consolidation of LMS players
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Impact of SaaS on LMS Enterprise LMS >> Talent Management
>> Hire to Retire model Buying process for SaaS and cloud VS
Enterprise buying process - RFP How do you do SaaS with this level
of complexity? To big to go SaaS?
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Impact of Mobile first on LMS Design, UI/UX
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80:20 Rule in a mobile first world 80% of the companies end up
using just 20% of the features Companies that have focused on
features have to dial it down LMS designers need to adapt to less
is more from a design perspective to adapt to mobile
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IMPACT ON LEARNING PROFESSIONALS
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Learning Professionals Change in mindset Focus on creating
learning experiences (formal, informal, social learning, knowledge
sharing, peer-to-peer learning, performance support and more agile
learning) Greater pressure on Instructional Designers - adapt their
courses to a distracted mobile audience Teachers are increasingly
becoming facilitators
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Learning Professionals Design Thinking People centric solutions
and thinking beyond the boxes we have seen over the last 2 decades.
More emphasis on UI/UX There will be a greater emphasis on
mobile-friendly design to provide a valuable mobile learning
course. Need for IDs to serious design courses keeping in mind
UI/UX
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Learning Professionals More sharing of knowledge, more openness
about best practices, success stories, less boundaries. Two way
street. Benefits to the one sharing and the community at large
Collaboration can be boosted through mobile-based project
management apps
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PREDICTIONS FOR THE FUTURE
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Predictions By 2017, global mLearning revenues are expected to
touch $12.2 billion In the short term, Mobile First will increase
adoption of HTML5 and make multi-device courses mandatory In the
medium to long term, App-based Learning will emerge faster than
expected. Eventually, all mobile learning will be App-based. The
Learner side of the LMS will be App-based and limited
functionalities for Admins, Instructors, Teachers and Managers
Mobile app analytics can help in getting smart insights about
learner engagement and behavior. (Learning Analytics) Mobiles are
considered as the ideal medium for just in time learning. Greater
emphasis on Performance Support. Learning opportunities based on
physical location QR Code and Location- based Learning Learners can
receive reminders and course updates via mobile devices
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Predictions LMSes will manage formal learning, social learning
and even help facilitate on-the-job training and mentorship Formal
learning will reduce in terms of the overall mix because of lower
attention spans. 70:20:10 framework. Mini-learning or vignettes
will become more and more common with faster completion
Gamification on mobile to make learning more fun, engaging,
convenient. Success will give digital badges instead of
certificates Sharing economy and freeium models will impact
learning as well MOOCs Social mobile learning to boost interaction
between learners and help in knowledge sharing
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Predictions The cloud will be the backbone of the LMS and with
a mobile front end at least for Learners Cloud-based authoring for
a Mobile first world. Responsive and App-based outputs PhoneGap
Build etc. More video based learning with increasingly powerful HD
cameras in the palm of your hand.
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IMPACT ON PEOPLE AND INSTITUTIONS THAT FOCUS ON LEARNING AND
EDUCATION
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Biggest Challenges Learning & Development and Education
Professionals How to keep up with existing workload? How to keep up
with the latest trends? How to recognize and pick which to try? How
to get the organization to invest in some of these trends? Learning
& Development and Education Entrepreneurs How to grow existing
business? How to keep up with the latest trends? How to separate
trend from Fad? How to time investment in new trends? Now, wait and
watch or later?
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Bottom line 1.Embrace rapid change. Dont resist! 2.Research,
Read, follow continue to learn 3.Prioritize, have a roadmap you
cannot do everything now 4.Try Pilot projects, partner with vendors
5.Evolve as fast as you can afford to* *The risk of being too
early!
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ASSESSMENT TIME
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Multiple choice question o Are you going to disrupt? o Are you
going to embrace change quickly? o Are you going to embrace change
slowly? o Are you going to be disrupted?