MOBILE ENGAGEMENT
For VODAFONE
NOW TV
How Can Vodafone Create a Customer Centric Experience in the
Public Sector
| 2
Our Approach
mGage is a global mobile engagement provider. With more than 15 years of mobile marketing and customer care experience we deliver billions of
monthly mobile messages. Our SaaS, cloud-based technology, enables brands to intelligently personalise mobile communications for the omni-
channel consumer. Our platform provides reach across mobile touchpoints, including text message, app push notification, voice, and email
| 3MOBILE CHANNEL ENGAGEMENT
What We Do
Customer
Management
mCRM &
EngagementCustomer
Acquisition
mCRM Mobile Messaging Payments
Create and manage your own messaging
campaigns using Communicate Pro.
Track customer behaviour, identify your
valuable customers and incentivise.
Reliable carrier grade messaging
solutions to drive brand awareness,
improve customer service or acquire new
customers.
Unlock mobile payments functionality for
your customers with our suite of mobile
payment products.
## / Page Title
Broadcast MessagingOpt-in Member
Management
2-way Campaigns
Message Delivery Platform
CommunicatePro Campaign Mgmt
- Multi-format messaging (SMS/MMS/IP)
- Connectivity Resource Management
- Service Subscription Management
- Message Queuing Management
- Aggregator Functionality
mGage API - Carrier/IP Messaging Connectivity
SMS MMS IP and OTT Messaging
Email Voice Out-dial Push
Connect APIs
Visualize Analytics and Retargeting
- Data visualisation and granular reporting - Behavioural retargeting
Access functionality
through easy,
modular GUI or
robust, open APIs
Effective and rich
engagement
mechanisms
Platform processes
2B global cross-
channel interactions
per month
Cross-channel view
and personalization
functionality
Multi-channel: 7
channels from 1
platform, including
carrier direct
connections (Tier 1)Social Media
Over 15 years of operation, we’ve built an enterprise-grade mobile engagement platform
that spans 7 channels
1 platform reaching 7
channels to ensure
you communicate
with your consumers
at the right time and
place
Easy-to-use interface
that supports complex
functionality from LBS
to List Management
to Passbook
distribution
Integrated reporting
for campaign
performance and
cross-channel
attribution and
optimisation
CUSTOMERMMS
RETAIL
LOGISTICS
FINANCE
TRAVEL
Marketing and
Customer CareConsumers
11
SMS
PUSHEMAIL
IP MESSAGE
VOICECOMMUNICATE
PRO/CONNECT
MOBILE
IDENTITY
LB
S
AN
ALY
TIC
S
Platform and Channels
SOCIAL
Our products enable enterprises to access 7 mobile channels with 1 platform
Visualize tracks end-to-end mobile engagement to provide actionable
insight
Custom and Manual report exports delivered right to
your email inbox.
Conversion attribution by Campaign which allows
Enterprises to allocate budget according to the
most effective channel.
Enterprises can view revenue generated as goals
are achieved
One dashboard with high level insights that enables
marketers to easily identify optimisation opportunities
How Public Sectors can use closed loop tracking data, to build
engagement with consumers
Did you know?
Downloading our app is
one of the best &
easiest ways to avoid
fraud. Get it here:
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Today only! Get a $5
statement credit when
you download the app!
Get it here:
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• PROVIDE OFFER VIA
SMS WITH LINK
• Track click-through rates on web links received via SMS
• PROMOTE MOBILE
COMMUNITY THROUGH
MOBILE SITE
• Incentivise customers to opt-in to receive personalised alerts and offers
• COLLECT
USER DATA
• On click, Visualize collects users’ handsets (among other data).
• SEND RELEVANT
MESSAGE
• Targeted campaigns lead
to higher engagement
Public Sectors Can Use The Data To Build Engagement Resulting In Increased Roi
Our iPhone app is free!
And it’s a great way to
check your balances on
the go! Get it here:
card.mobile.com/123
| 9Direct Billing
Appointment reminder
Customer is reminded of
an upcoming appointmentCustomer is contacted to set
up a routine examination
Hi Sarah,
This is a reminder that you
have an appointment
tomorrow at 10am to see
Doctor Lee @ St James
Practice. If you can no
longer make your
appointment, please contact
us on 0207 324876
Hi John,
You are now due for your
routine dental examination.
Please call 0207 325 768 to
arrange an appointment
Thank you for notifying us you
are running late. Your
appointment was at 9.30am, if
you can no longer make this
time, please advice if you can
make one of these alternative.
Text back: 1 for 10.30 / 2 for
11.00 or 3 for 11.30 OR text
back with a suggested date
and time and we will confirm
within 8 hours.
Customer is given the opportunity
to alter an appointment
| 10Direct Billing
Bills Reminder and
Payment confirmation
Customer is reminded of an upcoming Customer receive a payment
confirmation
Hi Marie,
Your latest energy bill is
ready for you to view online.
Your account balance is
£167.79 in debit.
You can pay your bill online
or by phone on 0207 324876
Hi John,
Thank you for paying your
bill of £167.79. You no
longer have an outstanding
balance.
For more information about
your account please login.
| 11Direct Billing
Balance request Customer send a keyword to a shortcode
number
Customer receive account details
information
BAL
2256
Account number ending 325
Balance: £1,500
Savings Account: £2,547
Credit Card: £500 avail
credit
Please identify by
sending your 4 digit
PIN number
| 12Direct Billing
Donations Each month customer donate to charity with a monthly text that goes down as a donation
Confirmation receipt after
donation has been skipped
FREEMsg: As a regular
SMS supporter of Charity X,
your donation will be taken in
24 hours. Reply SKIP to skip
this month’s donation
FREEMsg: You have
skipped this donation to
Charity X. We will text ahead
of your next scheduled
donation. Thanks for your
ongoing support. For more
info visit www.charity.co.uk
FREEMsg: After 3 skips, we
have stopped your regular
donation. Te re-subscribe,
reply YES2SMS to 87474.
Thanks for your support.
For more info visit
www.charity1.co.uk
After 3 skipped donations the
customer will have to re-subscribe
Before they receive their
charged donation message,
they receive a free message
that warns them they have the
ability to skip the donation
THANK YOU
Stay in-touch with the latest technology and services to fuel your business at
www.mGage.com or contact us at [email protected]
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