Mobile App Reviews How to Make Your App Famous

Nathan Manning Twitter: @nathanmanning

LinkedIn: bit.ly/nathanmanning

Everyone Wants their App to Be Famous

Everyone Wants their App to Be Famous

Good reviews give your app credibility

Tier 1 reviews = links and traffic

Positive buzz for app and company

Why...?

App Reviewers Get TONS of Requests a Day

The Good News...?

The Good News...? You’re in Control

The Good News...?

Follow these 7 Guidelines to Get More Attention from Reviewers and Make Your

App Famous

The Good News...?

1. Start Early

1. Start Early

Lock your launch date early

Don’t wait for code complete to contact reviewers

Start PR at least 1 month before launch

2. Build Relationships

2. Build Relationships

Follow your favorite reviewers on Twitter

Leave genuine comments on articles

Get out to conferences and in-person events

Use your network for introductions

Always Try to Build Relationships First, but, if

You Do Need to Start a Conversation Via Email...

Simple, short emails work best You have 1-2 sentences to «hook» the reviewer Use headings to break the email into sections while describing your app (formatting helps!) Include links to the app stores, trailer, visuals, etc.

Never take a «shotgun» approach – reviewers hate template emails Come up with unique angles for each site based on their readers’ needs If writing to a specific person – be flattering, tell them you love and follow their work (you already do... right?) Give something special – preview build, exclusives, promo codes

4. Get Creative

Don’t Limit Yourself to Email... Try Video

Messages, Postcards, Promo Art

Warning: Avoid Sending Outright Gifts to Reviewers Don’t Put Anyone in an Awkward Position

5. Use Pull Mechanisms

Create Excitement: Build a Community on FB, Ask Your Fans for Personal Reviews, Use Social Proof in Emails

to Reviewers

6. Think Beyond Traditional Review Sites

6. Think Beyond Traditional Review Sites

Look for non-app sites that target your audience

They can be easier to reach and still have a big following

Join relevant social media communities

Build your social network and then use it!

7. Be Targeted

Don’t Kill Yourself Trying to Contact 100’s of Sites. Pick the Top 20-30 that Matter

and Know them Well.

Nathan Manning Twitter: @nathanmanning

LinkedIn: bit.ly/nathanmanning

Questions?