Mobile Monday Dhaka (Proposed)
Get together Date: 2nd September, 2013
App Monetisation Jointly Presented by SM Ashraf Abir & Mahboob Zaman
Behind the scene
Angry Bird Play
DON’T JUST BUILD A MOBILE APP
Angry bird $195 million revenue with 55.5% net profit
BUILD A BUSINESS
Fruit Ninja Makes $400,000 a Month on Ads
growing from $8.5 billion in 2011
to $46 billion in 2016
espn score center shazam Adobe photoshop express open table Ringdroid kindle Kayak flight & hotel search Flixster Google translate Urbanspoon
Enterprise Application Offer Mobile Applications Services: to Transform the Client’s Work Workforce Management solutions Fleet Management Solutions Sales Force Automation Location Based Services Field Services Automation Mobile Marketing Mobile Productivity Solutions
B2B model Traditional Sales model Selling mobile apps directly to the customers Suitable when making mobile apps for a specific customers
Pay per download model Frequently used model App store take its share Freemium model Advertising based model - House add - Sell your space
In app model One time purchasing Micro transaction Subscription App for shopping
Mobile apps
like stars in the galaxy
Brand your app, don't just name it Invest in your icon Get the word out
Social Sharing/Post Announcement/Press Hook/Get Featured
Mobile Advertising Cross Promotion
Paid Download Research Be realistic: Test markets Read your reviews
400 million Store Account with Credit Card Operator billing 70+ countries
Supported market place
Nokia Store Windows Store
Apple Not Supported Google
Service fee 30%
To reach a top 10 ranking, a free app needed 70,000 downloads. Paid apps required about 4,000 downloads. Even a top 50 ranking required 23,000 downloads for free apps. To reach the top 10 in terms of highest-grossing apps, a developer had to gross $47,000 in the month, and to break the top 50, the figure was $12,000 in revenue.
MCC 2013 Bangladesh Mobile App Industry Insights
Freemium: Free to try Monthly subscriptions Advertisement
Case study
& In app purchase Virtual or digital goods
“We're now looking at other ways of earning revenue, like offering in-game purchases. For example, we now offer users
The ability to purchase 'The Mighty Eagle', which users can buy to solve any level in the game. ”
Functional: Sell extra lives Decorative: Let the user personalize the background
Consumable: Sell items that expire and need to be repurchased
Smart phone
lets watch a short film
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