Download - Mob Museum Catalog Final (1)

List of Museum Attractions

Floor plan

Images of attractions

Floor by floor detail of museum attractions

Attraction Catalog

Marketing 494 Summer 2014

The following catalog contains information of exhibits and

videos that are currently being shown at the Mob

Museum. Each exhibit or videos will have a picture and

next to it will be the following description:

Senses

Feelings

Thinking

Action

Relativeness

You will find that the catalog is split into sections starting

from the 1st floor from to the 3

rd floor.

A table of contents has been provided for each floor to

easily find and exhibit or video. We have also created a

floor plan that shows how the space is currently being

utilized.

Mob Museum

St. Valentine’s Day Massacre Wall The St. Valentines day massacre was where

bugs Moran’s men got shot

The Woods Video 4

Slow and Steady Exhibit 4

Listening to the Mob 4

Incriminating Conversations 4

Wire Tapping Devices Exhibit 4

Evidence for the Prosecution 4

Keeping an Eye on the Mob 5

Undercover Surveillance 5

Witness Protection Video 5

Weapons Training 5

Memory Room 5

Trafficking Room 5

Where Do all Mobsters Go? 6

100 Years of Made Men & Their

Associates 6

Whitey Bulger Video 6

Table of Contents

First Floor Plan

Mob Museum

Page 3

The Woods Video This video featured the racketeer and Rudy Giuliani persecuting the mobsters this video also goes into detail of the RICO act Senses: visual & Audio stimulation Feelings: interesting informative, and educational Thinking:The news laws that disrupted organized crime Action: Passive & absorbing Relate: law enforcement related

Listening to the Mob A new tactic used by detective to bring down the mob. After all, information gets convictions. Senses: auditory Feelings: realism Thinking: Interesting conversation and language used. Action: Putting on a pair of headphones to listen in. Relate: Not relatable

Wire Tapping Devices Exhibit Describe the product, service, or event here. Include a brief description and any features. Senses: Brightly lite Feelings: interesting and informative Thinking:exploration of different devices Action: reading about different device used Relate: Technology

Slow and Steady Exhibit Describes how long it took detectives to gather sufficient evidence to bring to mobster to the courtroom Senses: Intriguing because of the different types of evidence. Feelings: Challenges that detectives faced Thinking:All the evidence that was needed to build a case against the mobsters. Action: Seeing their paperwork and leads Relate: Patience

Incriminating Conversations Visitors can pick up the phone and hear stories about how the Mob and law enforcement use coded language. Senses: Auditory Feelings: Informative, inside look Thinking: Understanding the code language Action: Active Listening Relate: Not relatable

Evidence for the Prosecution Describe the product, service, or event here. Include a brief description and any features. Senses: Good lighting to read the text Feelings: overwhelmed with an abundance of information. Thinking: Information does not follow a pattern Action: Reading text on eye level to having to kneel down. Relate: No relation.

Mob Museum

Keeping an Eye on the Mob A create that depicts how some investigators keep tabs on the mob. Senses: Initially, not entertaining Feelings: Inside the box gives a sense of realness. Thinking: How detectives gather evidence Action: engaging (inside the box) Relate: No relation.

Witness Protection Video (4:40 mins) Video Explains the actions of Whitey Bulger and how he fooled the FBI. Senses: Colorful, Emotional, and real Feelings: educational, astonished, and mad Thinking: Made me wonder where FBI was? Action: Passive Relate: No relation.

Memory Room (Red Room) Old school images and past memories of old mobsters . Senses: Bright, engaging room, aesthetically pleasing Feelings: heartwarming, engaged Thinking: Looking at the past history Action: passive Relate: Yes, you get the family vibe

Undercover Surveillance Gathering Intel on the Mobsters by undercover surveillance. Senses: intriguing the background is catching Feelings: You believe the buttons on the wall enhance the experience. Thinking: Interactive screens are interesting. Action: Engaging Relate: No relation

Weapons Training Interactive training and simulation training from online videos. Senses: Dark, heavy realistic Feelings: Fun, Educational, semi-realistic Thinking:Weapon coaching, and onsite shooting Action: Very Active Relate: Yes, if you are a weapon carrier

Trafficking Room An entire room to display the various things that are trafficked throughout the world like purses, cigarettes and videos. Senses: creative layout, unique Feelings: Wonder, amazed of how many things were trafficked Thinking:Educational Action: Semi interactive with the video Relate: No relation

Mob Museum

Where Do all Mobsters Go? 4 possibilities on where the mobsters go after time passes by. Senses: intriguing the background is catching Feelings: Wonder and somewhat humorous Thinking: Interesting Action: Very Passive Relate: No relation other than maybe retirement or possible jail, maybe death

Whitey Bulger Video (4 Min) Video Explains the actions of Whitey Bulger and how he fooled the FBI. Senses: Colorful, Emotional, and real Feelings: educational, astonished, and mad Thinking: Made me wonder where FBI was? Action: Passive Relate: Only to those that lost someone

100 Years of Made Men & Their Associates A huge wall displaying the various leading men women that played an important role in the Mob scene. Senses: big, black and white images (lots) Feelings: Amazement, memorizing Thinking: Amazed how big organized crime really was Action: Passive Relate: In a family sense maybe

Mob Museum

Kefauver Hearings Waiting 8

Kefauver Hearings Courtroom 8

Goodman for the Defense 8

Las Vegas through the Years 8

The Cowboy Sheriff Exhibit 8

Sin City Video 8

Schiller’s Suit Exhibit

Interactive Table 9

Slot Machine Exhibit 9

Money Themed Room 9

Money Themed Room Video 9

Never Enough Exhibit 9

Web of Deceit Room 10

Web of Deceit Room Video 10

Mob Hits Video 10

Choice of Weapons Exhibit 10

Mob’s Greatest Hits Wall 10

Table of Contents

Second Floor Plan

Mob Museum

Kefauver Hearings Courtroom (8:40 mins) Describes the Chicago commission and Notable names in the Mob such as Moe Dalitz and the 800 witness which included the girlfriends of the Mobsters and their role. Senses: visually and auditory stimulating Feelings: entertaining Thinking:actual mobsters in the courtroom Action: Passive Relate: Same sort of justice layout

Las Vegas through the Years Describes major events in Las Vegas. Senses: Bad placement Feelings: Detracts from Mob theme Thinking:Important events occurring in Vegas that made it what it is today. Action: Educational Relate: Good information, but not relevant to the Mob theme.

Sin City Video (6:21 mins) Overview of Las Vegas as the ultimate “open city” that attracted Mobsters following the Kefauver Hearings. Senses: Fun, exciting Feelings: Very Vegas Thinking:Not really Mob related, neat video. Action: Entertaining Relate: relates to the theme of the room, nothing else.

Kefauver Hearings Waiting Video (4:25 mins) Video depicts major investigations on organized crime and the national consciousness of the Mob. Senses: Lighting is good Feelings: Informative Thinking:Great video, very small screen Action: Passive Relate: Mob related, adds value to experience

Goodman for the Defense Show the casework that Attorney Oscar Goodman provided for the defending Nick Civella in a skim case Senses: Well lit, standalone exhibit. Feelings: Thinking: Goodman’s heavy involvement Action: Reading, educational Relate: Mr. Goodman our governor.

The Cowboy Sheriff Exhibit Describes Sheriff Ralph Lamb and how he was the only sheriff in Las Vegas when the Mob first appeared. Leading the fight against organized crime. Senses: Plain, out of place Feelings: Old western Thinking:Doesn’t grab your attention. Action: exhibit information doesn’t grab initial attention. Relate: Seems out of place.

Mob Museum

Schiller’s Suit Exhibit Shows artifacts of Schiller and also the some artifacts from the Flamingo and the Moulin Rouge. Senses: Well lit, Feelings: Informational Thinking:Education of the beginning of Las vegas. Action: Lots to read Relate: Visit the Moulin Rouge and Flamingo.

Slot Machine Exhitbit Describes how cheaters tried to beat the odds and the house and the use of skim to cheat the slots. Senses: Lights and screen are attention getters. Feelings: Seems interactive, but it really isn’t Thinking:Not as interactive of hoped Action: Pulling slot lever. Relate: Playing a slot machine

Money Themed Room Video (3:15 mins) This video give snippets of the movie called, Casino. Senses: Auditory and Visual Feelings: Interesting Thinking:Interested in watching the movie called Casino for more information. Action: Watching video, passive activity. Relate: Casinos now and before.

Interactive Table Pugs have names of different Mobsters and it shows their associates names. Senses: touch and visually stimulating Feelings: Fun to move the pucks and touchscreen. Thinking:educational, mobsters and their ties to the casinos. Action: Moving the pucks around, engaging Relate: Interacting with similar devices that are touchscreen.

Money Themed Room Shows the Mob involvement with the Las Vegas casinos and their ties. Senses: Visually and Auditory Feelings: Interesting Thinking:Initially, what the numbers mean. Action: Watching video, then understanding why its decorated the way it is. Relate: Yes, understanding the other side of playing in a casino.

Never Enough Exhibit Describe how although the casinos were profitable, Mobster were never satisfied and found additional ways to increase their profits. Senses: well lit Feelings: interesting Thinking: passive Action: not interactive Relate: buying clothing’s

Page 8

Mob Museum

Web of Deceit Room Mob room that displays the violence, corruption, conspiracy, and murders that occur. Senses: Different, but interesting layout. Feelings: Interesting reading about conspiracy and corruption in politics. Thinking:If there are any theories today? Action: Sitting on a bench watch the video Relate: Not relatable unless you grow up during that time.

Mob Hits Video It describes bugsy’s murder and how other

famous mobster died including events in

Brooklyn and Cleveland. Senses: dark, nostalgic Feelings: Interesting, sad Thinking: Awareness of deaths of influential mobsters Action: active listening Relate: Not relatable

Mob’s Greatest Hits Wall Shows how the some of the Mobsters were killed through police photographs. Senses: visually stimulating Feelings: Nostalgic Thinking:A lot of violence Action: Standing and reading how the mobster were killed. Relate: It ties in well with the

Web of Deceit Room Video() Describes the mobs involvement and their link with big events with people such as President John F. Kennedy, Senses: visually and auditory Feelings: Interesting, informative Thinking:learning about the mobs involvement and how extensive it was. Action: listening, passive, educational Relate: Only if you grew up in that time.

Choice of Weapons Exhibit Describe the weapons that were used the Mob era. From simple weapons such as knifes to bombs. Senses: visually Feelings: Interesting Thinking:The variety of weapons used. Action: Reading on different weapons Relate: Only if familiar with such weapons

Page 8

Mob Museum

The Mob in America 12

St. Valentine’s Day Video 12

Organized Crime Intro Video 12

Fighting Back 12

Connecting the Dots 12

Arming Up (Comic Book Strip) 12

Arizona Club 13

Richest Man To Die (Comic Book Strip) 13

Tentacles to Spread 13

Bigger Than U.S. Steel (Plates) 13

The Mob Goes to War 13

Tomato Can (Dealing Drugs) 13

The Race Wire 14

Poker Table (Arizona Club) 14

The Sporting Life 14

Target Prostitution 14

Table of Contents

Third Floor Plan

Mob Museum

The Mob in America A wall describing the original organized crimes, where it began and how people became involved in organized crimes . Senses: Dim lights, lots of information, interactive Feelings: Engaging, entertaining, fun Thinking:Become aware of mob scene Action: Picture taking Relate:

Organized Crime Intro Video The video featured an introduction of how organized crime came about and what law enforcement did. Senses: Dim lights, huge bright screen Feelings: Engaging, fun, exciting Thinking:Awareness of Mob life Action: Passive picture taking Relate: Yes, Informational

Connecting the Dots Map that highlights where various organized crimes took place and also memorabilia available . Senses: aesthetically engaging Feelings: Wasn’t engaging enough Thinking:Can see the impact of OC Action: Passive Relate: Can relate through states

St. Valentine’s Day Video (Arizona Club) This video featured the St. Valentines day massacre along with showcasing the wall where bugs Moran’s men got shot Senses: Smaller screen only one seat available Feelings: Informative, interesting Thinking:Exciting and educational Action: Passive Relate: Yes, Mob related

Fighting Back (Comic Book Strip) The decoration of this room is comic book and it includes info of important law enforcement. Senses: Bight lights fun aesthetically pleasing Feelings: Engaging, colorful Thinking:How law enforcement viewed mob Action: active/passive Relate: Yes, mob related

Arming Up (Comic Book Strip) The tommy gun exhibit that shows what a tommy gun looks like and feels like when shooting. Senses: Bright lights, actual size, entertaining Feelings: Fun initially / Let down Thinking:Could have been more realistic Action: Semi active Relate: Yes

Mob Museum

Arizona Club Features all about Arizona culture the mob and the people of 1915. Senses: extremely decorated according to era Feelings: Felt like I was in old Arizona Thinking: History our neighboring state has Action: Some passive some active

Relate: Yes, wasn’t perceived though

Tentacles to Spread This video showcase what the organized crime became after prohibition was terminated and the mobsters moved from prostitution to drugs and trafficking Senses: Visual stimulation & auditory Feelings: Educational Thinking: Learned in regards to the “new” organized crime was about Action: Passive Relate: Not relatable

The Mob Goes to War A wall with a small screen that shows images of mob related incidents. Senses: Bight, Steel, plain, small screen Feelings: Not interesting, pass through it Thinking:Small Screen, not worth looking at Action: Very Passive Relate: No Clue

Richest Man To Die (Comic Book Strip) Interactive electric chair with images of mobsters beside it. Senses: Bright for pictures, realistic, fun Feelings: Fun, bright color, great prop Thinking: Great for social media platforms Action: Active Relate: Yes

Bigger Than U.S. Steel (Plates) Dinner plate settings shows the various states that organized crime occurred in. Senses: Bright, Interesting, engaging Feelings: Unique, fun, educational Thinking: Shows how vast organized crime was Action: Semi Active Relate: Yes, hard to find relevance though

Tomato Can (Dealing Drugs) Mobsters used to traffic drugs through tomatoes cans to make it less noticeable Senses: Unique, caught attention, Video Feelings: Funny unique, Interesting Thinking: Educational I learned a lot Action: Passive Relate: No related

Page 8

Mob Museum

The Race Wire Small exhibits showcases the way mobsters would bet in horse races and rig races. Senses: Bright, wires like old phone stations Feelings: Interesting, good to touch & like the phone Thinking: More interactive Action: Semi Active Relate: Yes mob related

The Sporting Life Shows how the mob had an involvement in sport during their time. Senses: Bright, unique, esthetically pleasing Feelings: Surprised, immersed, educated Thinking: Gained insight something didn’t know prior Action: Semi passive Relate: Yes mob/sports

Poker Table (Arizona Club) Interactive poker game where player “play poker” through touch screens. Senses: Unnoticeable Feelings: Fun, Interesting, Thinking: real world poker scene Action: Active Relate: Relation to Las Vegas Online Gaming

Target Prostitution Shows the “oldest profession” which is prostitution and the role that the mob had in it Senses: Attention grabber Feelings: racy, interesting, and educational Thinking: Understanding of why Action: Semi Active (Sliding Door) Relate: No relation

Page 8

Mob Museum