8/7/2019 MNC world buffet
1/19
Business ModelWorld Buffet And Bar
Aditya Natarajan
MBA-IB
Roll No:09020
8/7/2019 MNC world buffet
2/19
Business Plan
The idea is to establish a World Buffet & Bar Dining
Restaurant starting from first unit at a hot location in
Mumbai & Delhi, India.
The brand name of the restaurant is Rendezvous
World Buffet & Bar and the company will be
registered as Rendezvous World Buffet & Bar Pvt. Ltd
An outlet of 2000 square feet have been taken on
lease to operate the restaurant.
8/7/2019 MNC world buffet
3/19
The forecasted revenue for the first financial year isRs. 50,00,000
The seed capital required for the first unit is Rs.50,00,000 out of which Rs. 25,00,000 will be investedby founder(owner) only and rest will be managedfrom banks or angel funding
We target to be a Rs. 100 crore company (byvaluation) in five years with a revenue of Rs. 50 crore
form 42 outlets across the globe.
8/7/2019 MNC world buffet
4/19
We Offer You
Over 120 dishes from 7 different world cuisines
viz.Chinese,Indian,Italian,Mexican,Cajun,Japanes
e and Thai.
Food is built around fresh ingredients and a great
atmosphere. Not only offers a huge array of fantastic cuisines
to suit all tastes, the bar is also the perfect place
for a relaxing or lively drink.
The atmospheric bar area comprises of luxurious
artwork and seating with a gloss fabric cealing to
create open, yet intimate surrounding.
8/7/2019 MNC world buffet
5/19
All deserts are made in house by top chefs
Food lovers paradise, customized food
preparation by the Chefs.
8/7/2019 MNC world buffet
6/19
Menu
World starters
Salad & Sea food Bar
Main courses
Deserts
8/7/2019 MNC world buffet
7/19
Menu
8/7/2019 MNC world buffet
8/19
8/7/2019 MNC world buffet
9/19
8/7/2019 MNC world buffet
10/19
8/7/2019 MNC world buffet
11/19
8/7/2019 MNC world buffet
12/19
Reason Behind The Business
Establishing a World Buffet & Bar dining restaurant to
cater the target audience with authentic foods and
beverages which give the aroma of cuisines from 7
different nations.
More than 85% population at Metro Cities viz. Mumbai
& Delhi, India prefer good quality service, variety and
enjoyable ambience when it comes to dining in a
restaurant .
The idea is to develop the standards and replicate the
model across the globe with the strategy of launching
Franchise outlets of Rendezvous World Buffet & Bar .
8/7/2019 MNC world buffet
13/19
Target Market
Families
Office/Professionals (Meetings / Parties)
Youth
8/7/2019 MNC world buffet
14/19
Operation
Establish strong supply chain for efficient flowof required raw materials.
Kitchen will be equipped with the essential
requirement for smooth operation. Self service by the customers
Only Dine in , No Take away/Home Deliverysystem
ERP solutions will be used for inventorymanagement, billings, purchase, sales trackrecord and HRM.
8/7/2019 MNC world buffet
15/19
Marketing & Sales
Promotion
Advertisement Through leaflets, posters and T.Vadvertisements .
Sales Promotion Discount coupons, issuing privilege card
and contest PR Press release and stories in local media
Pricing Strategy
Rs 777 / Adult
Rs 555/ Child (upto age 15)
Positioning
Specialised in World Buffet & Bar
8/7/2019 MNC world buffet
16/19
Competition
In World Buffet & Bar we do not have anydirect competition but there arereasonably good 5 Star restaurants like :
The Leelas and The Grand Hayatt whichwill get some of our potential customerand vice versa .
8/7/2019 MNC world buffet
17/19
Strengths/Opportunities
Rare/innovative form of dining restaurant.
Foods of Cuisines from 7 different nations.
Affordable prices
May steal the customers of people who visit 5
star restaurants
Franchising opportunities.
8/7/2019 MNC world buffet
18/19
8/7/2019 MNC world buffet
19/19
Global Entry Strategy
Franchising Opportunities
Target all parts of the globe:
India
Singapore Malaysia
USA
Canada
U.K
Australia
Top Related