Paint-by-numbers SEO
Minibar workshop
This presentation of Paint-by-numbers SEO by Plug in SEO is licensed under a Creative Commons Attribution-Share Alike 2.0 UK: England & Wales License
1,000 PageRank 4 back links for $10
Copy:100 words $1
50 directory submission $4
Sweatshop SEO
Cost VERY LOW
Risk MEDIUM
Benefit LOW
Black hat SEO
Misleading spiders
Automated link creation
Artificialtraffic generation
Photo credit: http://muppet.wikia.com
Cost HIGH
Risk HIGH
Benefit LOWto HIGH
Experimental SEO
Tweaking on-page keyword positions
PageRanksculpting
Manipulating URLs
Photo credit: http://www.sgvtribune.com,http://www.negative-g.com
Cost MEDIUM
Risk MEDIUM
Benefit LOWto MEDIUM
Paint-by-numbers SEO
1. Essential website optimisation
2. Find valuable keywords
3. Create great content
4. Build links
5. Making SEO pay out
Cost LOW
Risk LOW
Benefit MEDIUMto HIGH
Paint-by-numbers SEO
WarningI will demo how Plug in SEO makes optimisation easier and faster,but I’ll always show you an alternative way
2. Find valuable keywords
Photo credit: www.flickr.com/photos/cambodia4kidsorg
Valuable keywords
Measuretarget list Check
Names Adjectives Attributes Desires
Actions Locale Emotions Events
prospects
Competitors
Brainstorm
Existing converting keywords
2. Find valuable keywords
Method
Names
Adjectives
AttributesDesires
Actions
LocaleEmotions
Events
sheep’s pluckScottish sausageScots pudding
recipeshistory oftraditions
sexycomfort foodfear of
freshtraditionalmealy
buyorderdelivery
organiclong lifevegetarian
USHighlandinternational
Burn’s nightcéilidhvalentines
haggis
++ = traditional Scots pudding recipes
traditional Scots pudding recipes
https://adwords.google.com/select/KeywordToolExternal
Checking
traditional Scots pudding recipes search volumetoo small
https://adwords.google.com/select/KeywordToolExternal
Checking
traditional Scots pudding recipes search volumetoo small
https://adwords.google.com/select/KeywordToolExternal
Checking
scottish black pudding Checking
How many conversions?
scottish black pudding
4801220%5%
= 58 conversions
monthly search volumemonth value periodclick throughyour conversion rate
multiply bydivide bydivide by
Checking
How many conversions?
scottish black pudding Checking
58 conversions
scottish black pudding Checking
58 conversionsLow competition
scottish black pudding Checking
58 conversionsLow competitionCan you be relevant
scottish black pudding
?
Checking
58 conversionsLow competitionCan you be relevantCan you convert
scottish black pudding Repeat
For other word combos
Target keyword list
scottish black pudding Repeat
For other word combos
Target keyword list
What do I do with them?
3. Create great content
Photo credit: www.flickr.com/photos/9541469@N05
Great content
entertain
Single topic Ideas
What’s hot in the social web?
Search
What’s working for competitors?
amuseinspire
exciteeducate
angeraid
3. Create great content
Method
Brainstorm topics
Target keyword list
http://siteexplorer.search.yahoo.com
http://siteexplorer.search.yahoo.com
http://siteexplorer.search.yahoo.com
http://siteexplorer.search.yahoo.com
http://siteexplorer.search.yahoo.com
Repeat
Also availableMajestic SEO (majesticseo.com)pay-per-competitor
http://my.pluginseo.com
or
http://my.pluginseo.com
http://my.pluginseo.com
http://my.pluginseo.com
http://my.pluginseo.com
http://my.pluginseo.com
http://my.pluginseo.com
http://ubervu.com
http://ubervu.com
Special diet haggis
Kids don’t like haggis
Unusual recipes
Healthykid-friendly black sausage burgers
Idea
Idea
Idea
Our idea
Great content
Recipe
educate
aid
amuse
Special diet haggis
Kids don’t like haggis
Unusual recipes
Healthykid-friendly black sausage burgers
Idea
Idea
Idea
Our idea
Great content educate
aid
Recipe
Photograph kids trying black sausage vs. the burger
entertain
amuse
Special diet haggis
Kids don’t like haggis
Unusual recipes
Healthykid-friendly black sausage burgers
Idea
Idea
Idea
Our idea
Great content educate
aid
Recipe
Photograph kids trying black sausage vs. the burger
Go to the town centre and film a blind taste test
Healthy, kid-friendlyblack sausage burgers blind taste test
Great content
1. Single topic
2. Use phrase variations from your keyword list
3. Include phrase in page heading and title
4. Mix-up media: images, video, audio, docs
5. ALT and TITLE tags to describe media
6. Write naturally, don’t keyword stuff
Healthy, kid-friendlyblack sausage burgers blind taste test
Great content
Great. Now get me visitors
4. Build links
Photo credit: www.flickr.com/photos/sarniebill
£ £ £ £ £ £ £
Swap linksComplimentary businesses
Optional
Earn linksBlogs, news, Wikipedia etc.
Interested influencers
4. Build links
Method
Buylinks
Search
Target keyword
list DIY linksSocial media, video sharing etc.
Great content
DIY links
1. Upload a taster to these sites
2. Link back to your domain
Video#1: YouTube
Photos#1: Flickr
Presentations#1: SlideShare
Documents#1: Scribd
Social Media#1: Twitter
Link discovery#1: StumbleUpon
Audio#1: iTunes Store
Q&A#1: Answers.com
Find interested influencers
Find interested influencers
Find interested influencers
Plug in SEO takes all of your
keywords and locates relevant
and quality influencers in
Link Suggestions
http://my.pluginseo.com
Find interested influencers
Find interested influencers
http://my.pluginseo.com
More at www.pluginseo.com/paint-by-numbers-seo
£?
Relevant links
Great content
Valuable keywords
5. Make SEO pay out
Photo credit: www.andrewdunnphoto.com
Measure
Build links
Create great content
Research a keyword list
Some content
5. Make SEO pay out
MethodFix critical website issues
http://www.google.com/analytics/
http://www.google.com/analytics/
scottish black puddingblack pudding
black scottish puddingsorder black puddings
scottish pudding delivery alabamawhats a blank pudding
scots black sausage
SEO forblack pudding
Google Analytics Advanced Segments
Google Analytics Advanced Segments
Google Analytics Advanced Segments
Google Analytics Advanced Segments
Google Analytics Advanced Segments
Paint-by-numbers SEO
1. Essential website optimisation
2. Find valuable keywords
3. Create great content
4. Build links
5. Making SEO pay out
This presentation of Paint-by-numbers SEO by Plug in SEO is licensed under a Creative Commons Attribution-Share Alike 2.0 UK: England & Wales License
http://www.pluginseo.com/paint-by-numbers-seo
http://www.pluginseo.com/minibar
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