MIND OF THE MILLENNIAL :
BEYOND THE SELFIE
Mike Georgoff / VP New Products
born after 1980
slightly narcissistic
makes poor decisions
@mtgeorgoff
1983 1994 2001 ‘05 ‘07 2012
blissful
ignorance
gangly
awkwardness
crippling
debt
small window
of optimism
everything
goes to hell
5.1% 4.6%
5.8%
9.3% 9.6%
8.9%
8.1% 7.4%
4.6%
6.7%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Source: US Bureau of Labor Statistics
Bear Stearns and
Lehman Bros fail
GM bankruptcy US credit
downgrades
Eurozone crisis
Crimea
annexation
student loan debt
unemployment
poverty
personal income
wealth
Source: Pew Research Center / Millennials in Adulthood
›NEW RULES, NEW RETAIL
Source: Theresa Neil Strategy + Design on behalf of RetailMeNot / The Deal Seeking Consumer Journey
Source: Interbrand / 2014 Best Retail Brands
+19% +22% +16%
+8% +15% +15%
“I try to exercise self control”
“Out with the old, in with the new”
“Getting a great deal on something
you love is amazing”
“A good deal means I can shop more”
Top Related