MARKET RESEARCH
SURVEY WITH MOTHERS AND SHOPS
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MOTHER’S FEEDBACK
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HOW MUCH WOULD YOU PAY FOR MILK BUDDY?
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WOULD YOU BUY MILK BUDDY IF IT IS IN THE MARKET?
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OTHER FEATURES
๏Heat Retention
๏Good Quality Teats
๏Able to Fit in Standard Sterilizers
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FEEDBACK
๏Bulky
๏Too Many Compartments
๏Removable Rubber Bottom Not Essential
๏Safety
๏Must Not Leak
๏Must be simple to use
๏There is a competitive market for
milk bottles
๏Brand name sounds too childishARCHI X
SHOP’S FEEDBACK
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HOW MUCH WILL CONSUMERS PAY FOR MILK BUDDY?
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DO YOU THINK MILK BUDDY WILL SELL?
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WILL YOU BE INTERESTED IN SELLING MILK BUDDY IN YOUR
SHOP?
*Maybe because they cannot decide on behalf of their bossesARCHI X
COMMENTS
• Bulky
• No need for rubber bottom
• Can attach a brush
• Lower range for temperature strip-but it’s a good idea
• Quality of milk powder may drop due to the heat from the milk
• Attach more compartments
• Good quality, good idea.
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MARKETING STRATEGY
MILK BUDDY
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FEEDBACK FROM SHOP OWNERS
“GOOD QUALITY AND GOOD BRANDING”
Are two of the top priorities when it comes to purchasing milk bottles
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MAIN MARKETING STRATEGY:
BRAND BUILDING
To be synonymous with Quality and Good functions
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OTHER BENEFITS OF BRANDING:
BRANDING =
ABILITY TO CHARGE HIGHER PRICES
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OUR GRAND PLAN:
Intense advertising using different forms of media to create Brand
Awareness to mothers.
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INTENSE ADVERTISING
•Market Milk Buddy as a MULTI-FUNCTIONAL, PORTABLE milk bottle.
•Convenience and the multiplicity of functions must be clearly explained and emphasized.Highlight reasonable pricing and good
quality.
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CHANGES WE MADE•REDUCE BULK
•IMPROVED TEMPERATURE SENSITIVITY
•ATTRACTIVE PACKAGING
•STOP LEAKING
•STRENGTHEN JOINTS
•MORE ANTI-COLIC FUNCTIONS
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