MILANO - SANREMO NOW HAS A PERMANENT MUSEUM The Milano - Sanremo Gallery, an Area 24/RCS Sport initiative, curated by La Gazzetta

dello Sport, was opened today by Eddy Merckx. Sanremo, 22 March 2014 - The new ‘Milano - Sanremo Gallery’ was declared open this morning in the presence of seven-times Milano - Sanremo winner Eddy Merckx. Area 24, a Sanremo-based organisation that has redeveloped the disused railway lines along the stunning Ligurian coastline, has worked together with RCS Sport to create a walk, run or cycle-past museum inside a 1,750m tunnel between Sanremo and Ospedalietti. The Museum completes the 24 km cycle path between San Lorenzo al Mare and Ospedaletti, along the old railway route that follows the western part of the Riviera, now open only to walkers, runners and cyclists. Curated by La Gazzetta dello Sport, which created the race in 1907, the Milano-Sanremo Gallery features 100 crescent-shaped panels with photographs and texts that, together, tell the history that has made the Milano-Sanremo the great one-day monument of the early season. Thirty tweets judged the most meaningful among all those sent in by fans and followers around the world have been embossed in the asphalt inside the tunnel. Eddy Merckx said: “This beautiful initiative gives a new lustre to one of the historic classics of world cycling. Ii is a race I hold dear, because of its timeless fascination. The Milano-Sanremo Gallery justly celebrates the springtime Classicissima and the riders who have made it great.” Info: SHIFT Active Media Matteo Cavazzuti RCS Sport cycling press office Ph. (+44) 01225 448333 Ph.: (+39) 348 5838779 E-mail: matteo.cavazzuti@shiftactivemedia.com Tw.: @Shiftactive - @MatCavazzuti

RCS Sport Stefano Diciatteo RCS Sport press office coordinator Ph.: (+39) 02 25848758 Mob.: (+39) 335 5468466 E-mail: Stefano.diciatteo@rcs.it Tw.: @rcssport - @stedicia