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Page 1: Midtown Events

Once again, Midtown Events is bringing over 300 free, community events to North Hills for guests of all ages to enjoy and with new events and programs to experience.

Midtown Events

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Midtown Farmers’ Market April 18 - November 7Back for the 8th season, located in the ever popular North Hills Commons, the Midtown Farmers’ Market continues to be a community favorite with local, organic produce and meats, baked goods, live music, health and wellness focused fitness programming. Our market sources from a 100 mile radius and is a “Producer’s Only” market, providing local residents the opportunity to support North Carolina Farmers every Saturday.

Midtown Bluegrass Series April 19 – October 18The Midtown Bluegrass Series is a crowd favorite with over 3,500 guests, of all ages, on the 3rd Sunday of each month! Featuring a youth program, the best of bluegrass with popular string band music, the unique combination of gospel, country and blues, that iconic “high lonesome sound” has deep-rooted ties to the Appalachian region of our beloved Tarheel State.

Midtown Beach Music Series April 23 - August 6In its’ 9th year, this Thursday evening concert series continues to be a regional favorite offering the best of Beach Music and shag dancing on warm weather nights.

North Hills Kids May 1 – August 31A seasonal series of fun-filled events that provides an opportunity for children to learn, exercise, and socialize in an outdoor environment. Thousands of young guests and their parents enjoy our Open Play area, located in the North Hills Commons, from the beginning of April through the end of August. Our young guests are also invited to attend special, weekly programs designed to highlight local children’s attractions, classes, and performances held in Midtown Park.

Wellness Wednesdays April 22 – October 14The Wellness Wednesdays Series consists of free fitness opportunities made up of three eight-week sessions, spanning Spring, Summer, and Fall. These events encourage participants to “Get Your Fit On” by promoting whole-body wellness through a wide variety of fitness concepts from the Triangle, followed by a weekly, after-class social outing in North Hills.

NEW in 2015

Kickin’ It Country June 6, 2015Country music event was a Southern celebration in Midtown Park. The event featured two bands - The Blake Kearney Band and Spare Change, a North Carolina Pork Council sanctioned Whole Hog Series BBQ cook-off, kids activities, local breweries and vendors from around the Triangle.

Midtown Music Fest June 7, 2015Midtown Music Fest event was a celebration “all things Raleigh” as North Hills kicked off the summer season. The day-long event featured local vendors from around the area, a summer fashion show, and Raleigh bands including The Jason Adamo Band, Four Founders and American Aquarium.

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Wellness Wednesdays Kickin’ It Country

North Hills Kids Midtown Music Fest

Midtown Beach Music Series Midtown Bluegrass Series

Midtown Music Fest Midtown Farmers’ Market

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Save the Date!

Race 13.1 - Midtown Race Series September 19

American Cancer Society Walk Saturday, October 3

Green Your Drive Electric Vehicle Wednesday, September 16

Free to Breathe Walk & Race Saturday, November 7

Friday Night Tribute Series August 14 – October 16

With an incredibly well-received second season, this new favorite is back and better than ever with the 10-week series held in Midtown Park! Join us on Friday nights to enjoy a myriad of old and new favorites performed by some of the best tribute

bands around.

Tree Lighting Celebration November 21

The Annual Tree Lighting Celebration kicks off the Christmas season with the lighting of the most magnificent tree in town! Santa Claus makes his

way to Midtown, spreading cheer and merriment on this festive day full of holiday fun.

And More

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Friday Night Tributes

Tree Lighting Celebration

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Bookended by Tex-Mex restaurant, Chuy’s, Midtown Park celebrated being open one year with Midtown Music Fest in June 2015, an all-day celebration of music, fashion, food, and fun! The 1.25 acre park was designed by renowned architect Thomas Sayre.

Midtown Park is now home to Midtown Music Fest, Wellness Wednesday Series, Midtown Bluegrass Series, Friday Night Tribute Series, Kickin’ It Country BBQ Cookout, and numerous community events.

Available for Naming Rights.

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Midtown Park

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Property Branding Opportunities• LED Digital Board

• Banners

• Billboards

• Vinyl wraps

Event Sponsorship Opportunities available for:• Friday Night Tribute Series

• Christmas at North Hills

Available for Naming Rights• Midtown Park

For more information contact:

Dawn Baker | 919-719-5479 [email protected]

Katherine Kane | 919-719-5460 [email protected]

Sponsorship & Property Branding Midtown Events is focused on creating memorable brand experiences for advertisers at North Hills by creating large-scale brand campaigns that entertain, educate and command attention while also enhancing the property. As guests enjoy various on-site amenities and events, they are exposed to and captivated by unique brand placements and imagery.

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Digital BoardMidtown Events, in partnership with Awedience Media, is proud to present a new LED Digital Billboard located above the Regal Cinemas North Hills 14 in the North Hills Commons. The vertically oriented board is over 17’ high and 13’ wide and is the latest asset in our branding program at North Hills. Sponsors can run static and digitally animated ads. The board can play video clips, conducts countdowns, subscribe to RSS feeds, invite crowd interaction, and showing live broadcasts.

For more information, please contact Dawn Baker at [email protected].

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The new year showcased a new digital look for North Hills with a redesigned website, VisitNorthHills.com. Developed with an emphasis on quick navigation to discover North Hills, the new design uses a search engine tool and great imagery to captivate web visitors.

North Hills Live, a new blog, connects North Hills to businesses as it tells the story of an amenity-rich, healthy, sustainable and convenient lifestyle afforded to the residents and workers of North Hills.

VisitNorthHills.com

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North Hills Mobile App

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Social Media & Trending• Easy connection to North Hills social accounts

• Displays Instagram posts from tenant and North Hills accounts

Search Tool• Home screen prominence for immediate searches

for events, businesses, menu items, and retail brands

Map of North Hills• Points of interest for businesses, events, special

offers

• Locations for parking, EV charging stations, ATMS, event venues

Business Listings• Category listing, description, hours, phone number,

location, and directions

Events• Upcoming events, descriptions, and locations

Parking• Outlines of parking decks, deck entrances, and

EV charging stations

• Once parked, users can mark their vehicle to easily locate vehicle

North Hills 3.0 is in final stages of development for iOS and Android devices. The newest design will mirror the newly developed website in both functionality and design, in addition to social media integration.

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Social MediaSocial media for @VisitNorthHills continues to be an effective form of marketing for North Hills and stable community resource reaching an audience of nearly 50,000! A thoughtful focus on creating fresh content and learning new techniques for new forms of marketing helps North Hills remain a social media powerhouse.

North Hills YouTube 58,222 video plays

New videos of a variety of content helped to increase the number of views. Continued effort in merchant interviews, product reviews, and chef demos will share the story of North Hills before guests arrive.

North Hills Google+ 292,343 page views

With current, relevant content on the North Hills page provides an improved presence in search engines, getting the attention of new guests while they are in the decision-making process and before they arrive to North Hills.

Facebook• North Hills: 21,426 Likes

• North Hills Kids: 3,755 Likes

• Midtown Farmers’ Market: 1,838 Likes

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Twitter• @VisitNorthHills: 13,833 Followers

• @MidtownFarmers: 762 Followers

Instagram• @VisitNorthHills: 4,960 Followers

• @MidtownFarmers: 99 Followers

• @MidtownEvents: 1,935 Followers

Pinterest• @VisitNorthHills: 530 Followers