What is persuasion?
• Persuasion is the influence of beliefs, attitudes, intentions, motivations, or behaviors.
• Persuasion is the art of convincing others to give us what did you want .
Aspect of Persuasion
• Building Credibly
• Showing Evidence
• Expressing Reasoning
• Appealing to Emotions
Methods of persuasion
Participation Assumption Pay –off ideaFear arousingCognitive dissonance Icing device Red hearing technique
Here are 10 reasons to study persuasion and influence:
• Being a excellent persuader will allow you to make more money
• You will not be a victim when others try to manipulate you• You will be a outstanding communicator and listener• People will like you more• You'll have more friends and people will like you more• You will be comfortable in any social situation.• You will be able to get what you want when you want it!• You will be truly independent. Think about it, no matter
where you find yourself you will be able not only to survive, but to thrive as well!
• You have a better chance to be happy.
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