indicator
January 23 2010 Drapers 13
Drapers spoke to 50 independents about their men’s premium fashion business for the week ending January 9. Brands and styles mentioned in the lists, including the Top 10 and Top 5, are ranked when mentioned by five or more retailers
MENSWEAR
Quickfire questions
00%Better
00% Same
00% Worse
Fashion in figures
Total week’s takings
Average spend
What were the total sales in your store this week?
What was the average spend per customer in your store this week?
How does your week’s business compare with this time last year?
Date:week ending JANUARY 9 2010
Average:
£122.96
DATE: week ending JANUARY 9 2010 -6.3% Year-on-year change
£9 , 071average:
Which brand are you most looking forward to putting on the shopfloor for spring 10?
1 Boss Black2 Paul Smith Jeans3 D&G
Which brands sold best over the Christmas period?
1 Boss Orange2 Armani Jeans3 Boss Black
Keenly anticipated: Boss Black
Which product categories sold best over Christmas?
1 Knitwear2 Shirts3 Jeans4 Outerwear5 Scarves
Festive frenzy: Boss Orange
Have you had to close your store due to the snowy weather?
Yes 69%No 31%
35%Better
7% Same
58% Worse
We put spring product out in December to take advantage of good footfallKeith McCaffrey, owner of Caffreys in Inverness, Scotland
The Christmas week was a mad rush. We well exceeded last year’s figuresChris Johnson, deputy manager at Blueberries in Blackpool
18%
of the stock on indies’ shopfloors is spring 10 product
of indies said trade was up on 2008 in the week before Christmas
66%
A regular bestseller: Lyle & Scott
TOP 5Best-selling Sale brands of the week
1 Boss Black2 Boss Orange 3 Armani Jeans 4 Paul Smith Jeans 5 Armani Collezioni
TOP 5Best-selling categories of the week
1 Outerwear2 Knitwear 3 Shirts 4 Jeans 5 Suits
TOP 10 Best-selling brands of the week
1 Boss Black2 Armani Jeans 3 Boss Orange 4 Polo Ralph Lauren 5 Paul Smith Jeans 6 Lyle & Scott7 Vivienne Westwood8 D&G9 Barbour 10 Paul Smith PS
According to this week’s Indicator poll, 31% of premium menswear indies had to shut up shop due to the heavy snow across the UK. However, the snow clouds did have a silver lining for many retailers – sales of outerwear and knitwear boomed as shoppers looked to wrap up against the cold
PREMIUM
To catch up with the latest menswear news, visit www.drapersonline.com/news/menswear
Top Related