Transforming learning with video

Stuart Bowness CEO, MediaCore @stuartbowness

Kepler Working to reduce cost of higher ed in sub-sahara

“A daring global experiment: using freely available online courses to bring top-tier instruction to the neediest parts of the planet, where the number of young graduates is soaring.”

!— Jeffrey Bartholet, Scientific American

Trends in student video use: The Netflix Generation

SOURCE: CISCO 2013

Global Internet Traffic

Video is eating the internet

2013 2016

VideoEverything else

SOURCE: COMSCORE, DEC 2013

Online video viewership

% of users who watch video in a month

12 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

Age of individual

91%

Binge Netflix viewing on college campuses

SOURCE: WASHINGTON POST, 2011

2 weeks 49 episodes of LOST

4 weeks 120 episodes of How I Met Your Mother

Today’s students are used to great video experiences

SOURCE: OOYALA

The rise of mobile + tablet video

20%

10%

0%Aug 2011

Feb 2012

Sep 2012

May 2013

Sep 2013

Share of mobile + tablet video plays

Immediacy Control Portability

Why does video resonate so strongly with today’s students?

Students have short attention spans

SOURCE: WISTIA

Students are also content creators

SOURCE: PEW RESEARCH

% of users who post video online

2009

2013

0% 10% 20% 30% 40%

It’s time for a change: Transforming learning with video

Recording traditional lectures: More of the same, misses the opportunity

We need to find new ways to deliver learning.

The barrier is finding the time.

Learn more: www.lightboard.info

One Button Studio, Mobile and Desktop Capture

It’s easier than ever to create and share

Tools for increasing engagement

WeVideo’s annotations + interactivity are great ways to make the most of the medium of online video.

Size Length matters

Content designed for the web needs to be broken into short, concise chunks.

The most popular lectures online are rarely longer than 10 – 15 minutes.

Give students the opportunity to create content, too.

search…

how-to

how-to

how-to play pianohow-to cook an omelette

how-to survive college

how-to DJhow-to write an essay

how-to paint with watercolourshow-to fold a shirt — Japanese stylehow-to turn water into winehow-to make sushi

How to brew coffee in your college dorm room

This got 11 million views

So how do we go from this…

To this…

In summary…

1. Consumer experience is setting the standard for whatstudents expect from their learning experience.

2. Take note of how students use video and how we can use it to our advantage.

3. Empower students to create content, too. It’s never been easier!

We’re excited to be working with PSU to engage your Netflix generation