What is a marketing tool?
These are tools that help you promote a
product.
Examples:
Specific text
Banners
Emails
Screenshots
What is a demographic?
A demographic is a section of a population
that share common characteristics.
Examples:
Age
Gender
Race
Culture
What is a target?
A specific group of potential customers
that have been identified and have needs
or problems that your products or services
can solve.
Examples:
Cellphone with better connectivity
Computer with a larger processor
Service to handle staffing requirements
Smart Phone
PROS CONS
Convenience Distraction
Connection Battery life
Easy to learn and use Open source = more risk
Wide variety of selections Higher phone bill
Track spending effectively Retailers may not adopt technology
No coupons needed Easier to spend money
Websites
PROS CONS
Can build one for free Able to tell when it’s free
Can build yourself Can lack unique appearance
Accurately reflects brand Better sites can be expensive
Easily maintained Changes may take time
You are in complete control Server connection is expensive
Unlimited flexibility Reputation is made/broken quickly
Video
PROS CONS
Create unique appearance Requires more preparation
Appeals to different audience Takes time to edit and upload
Visual rather than verbal Not optimal for search engines
Can be more personal Not suitable for all topics
Reaches different online channels Not everyone likes video
Search Engines
PROS CONS
Easy to use Very competitive
Fast Uncertain future
Accurate and precise Strict guidelines
Huge search volume Takes time to build reputation
Target different devices Advertisement links can be pricey
Ads go live fast User learns to ignore areas of page
Advertising: Its Effect on American Culture
Click to play video
Summary
In the same way that race cars are
covered from bumper to bumper in
sponsorship and advertising dollars, we
too are used as a marketing tool.
By adopting the newest iPhone or
following the latest Twitter trend we are
advertising to any one that comes into
contact with us.
References
Brogan, C. (2008, November 12). If I Started Today. Retrieved from:
http://www.chrisbrogan.com/if-i-started-today/.
Lucich, M. (2012, January). The Best Life Quotes. Retrieved from:
http://thebestlifequotes.com/1439/1439/3/.
Nachison, A. (2012, January). 101 Awesome Marketing Quotes. Retrieved from:
http://www.slideshare.net/HubSpot/101-awesome-marketing-quotes.
Sacks, D. (2010, November 17). The Future of Advertising. Retrieved from:
http://www.fastcompany.com/magazine/151/mayhem-on-madison-avenue.html.
Scott, D. (2011). The New Rules of Marketing and PR. (3rd ed.). Hoboken (NJ): John Wiley & Sons Inc.
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