Justification
There is currently a myriad of information pertaining to all genres which is impossible to unravel as a result of its large amount of contents. Business and Marketing offers the best and most updated news to those businessmen who lack sufficient time in order to analyze, in a detailed manner, the information presented in newspapers, television, radio, magazines, bulletins, etc. Hence, they will be able to be updated with regard to various topics related to Marketing, Business, Innovations in Information Technology, Advertising, Human Resources, and such.
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Editorial Profile
Bimonthly Digital publication for the Bajio region, employing an editorial style which is characterized by creativity, reliability, ethics, and efficacy.
BandM will portray an image will be contemporary, lively, fresh anddynamic, thus making the publication rather appealing. Itsobjective will be to keep high level executives concernedabout issues such as the country’s development, in order for them
to make wise decisions and to attain a practical understanding of trade negotiations
BandM will be a spearhead publication that will act as an upgrade and feedback tool.
Reader Profile
Busines leaders, directors, high executives, and individuals in charge of various departments who are liable for their subordinates in order to achieve common objectives for the company.
Individuals responsible for making purchase related decisions in one of the most powerful regions in the country.
NSE: ABC+: 85%C: 15%
• Upper Management: 17%• Functional Managers: 21%• Executives: 29%• Engineering / Purchases: 3%• Universities: 30%
MediaKitPeriodicity:
Issued monthlyCirculation:
Companies pertaining to the Industrial, Manufacturing and Trade sectors
Readership per copy:More than 6 readers
Audience:More than 500 readers belonging to sectors that make business in the Bajioregion.
Distribution:Aguascalientes, Guanajuato, Querétaro, San Luis Potosi, and Zacatecas
SeccionesEditorial
Casos de éxito: Casos reales dondeempresas de diversos sectores nosmuestren como solucionaronproblemas de mercado.
Entrepreneur: Los mejores artículos yconsejos para hacer de su empresa, lamejor compañía
Lo que SI y Lo que NO: Los mejoresTips para Ejecutivos de Alto Nivel
International News: Las mejoresnoticias de mercadotecnia y negocios anivel Internacional.
Marketing: Las últimas tendenciasque marcan el camino de esta flexibleherramienta de comunicación
The Best ADS: Una muestra gráficade los mejores diseños publicitarios
Planeación Estratégica: Los expertosnos dicen sobre la elaboración,desarrollo y ejecución de sus planesoperativos para alcanzar sus metas yobjetivos establecidos.
Fine Art: Una selección de las mejores obras de arte modernas y de todos los tiempos
SeccionesCapital Humano: La mayor parte denuestro tiempo la pasamos dedicadosa nuestro trabajo, ¿Cómo podemoshacerlo más grato?
Comunicación Escrita para Ejecutivos.Desde cómo escribir una simple cartade negocios hasta un Reporte Anual.
Branding. Conozca las mejoresestrategias para construir una marca
Redes Sociales: Las redes sociales sehan convertido en un medio decontacto directo electrónico que nosda beneficios en todos los sentidos
Recomendación Literaria: Los mejores libros recomendados por Casa Gandhi, desde novelas hasta Libros técnicos.
Recomendación Culinaria: Los mejores lugares para divertirse y comer.
New Technology: Los gadgets máscaros y lujosos del mundo que todosdeseamos tener
Mujer Ejecutiva: Un reportaje relativo al todo lo que tiene que ver con el ambiente femenino en los negocios, noticias, eventos, consejos y demás.
10 High Impact Reasons Why You Should Consider BusinessandMarketing as Part of Your 2011 Guidelines
1. Digital advertising increases the effectiveness of traditional media in addition to increasing the purchase intention as well as the scope of campaigns developed in traditional media, such as the radio, TV, and printed media. Source: NFO Infratest.
2. BusinesinBajio reaches 6 states within the Mexican Bajio region: Aguascalientes, Guanajuato, Jalisco, Queretaro, San Luis Potosi, and Zacatecas.
3. BusinesinBajio has a readership made up by more than 10,000 individuals.4. It is present in the most important Social Networks.5. It reaches more than 3 individuals within the same organization or company.6. It reaches the country’s main economic sectors.7. It possess a truly valuable editorial content, since national and international collaborators
contribute by sending articles.8. It includes 20 highly interesting sections for individuals involved in Business and Marketing.9. Your company will be advertised in digital media for one year, thus helping reinforce your
Branding efforts.10. Advertising material recall and purchase intentions improve when traditional and digital
media unite. Source: NFO Infratest.
Frequency Discounts
ADVERTISING FEATURE (cost per page) $ 8,500.00 pesos plus taxThis is a type of article aimed at providing information on a given enterprise,
including details regarding its foundations, beginning, development and goals. It must include images and general interest information.
Ad design $ 850.00 pesos plus tax
Business&Marketing
2011 Editions
• April - May 8 April
• June- July 6 June
• August – September 8 August
• October - November 3 October
• December – January 2012 5 December
Closing Dates
Digital Material Specifications
All files must be in high resolution digital jgp format, (150 dpis).
Online Sponsorships Ads
“Silver” Sponsorship Adwww.businessinbajio.com
Size: 205 wide x 114 high
Duration: One month
Position: Single ad (not shared)
Investment: $ 8,000.00
Rate does not include tax
Online Sponsorships Ads
Patrocinio Platawww.businessinbajio.com
Tamaño: 205 largo x 114 alto
Duración: Un mes
Posición: Única (No se comparte)
Inversión: $ 8,000.00
Estas Tarifas no incluyen IVA
Online Sponsorships Ads“Star” Sponsorship Ad
www.businessinbajio.com
Size: 150 wide x 194 high
Duration: One month
Position: Single ad (not shared)
Investment: $ 9,000.00
Rate does not include tax
www.e-businessandmarketing.com
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