Social Media Marketing PLAN

presented by Lindsey Fair

Is there love out there?

PEOPLE

Technographics profile

..AND

Where to look for them

OBJECTIVEs

Do you have a1.word-of-mouth2.complexity or a 3.hide-and-seek

problem?

Smart goals

STRATEGY

Listening Talking Energizing Supporting

Embracing

The fine print..the details

TECHNOLOGY

PeopleObjectives Strategy Technology

ACTION PLAN

Start small, plan big

Advice..

Find the active customers

Advice..

Plan to drive traffic

Advice..

Build in a reputation system

Advice..

Let the customers lead

Advice..

Objectives People Strategy Technology Action

All photos used in this presentation are licensed

under Creative Commons, NonCommercial-ShareAlike

3.0 and sourced through Google Images and flickr

Case / Discussion

Adidas used Myspace to create engagement. They probably have to think of changing that strategy now. What major components should they consider for their plan?