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Summer Internship Project Presentation on “Pre Paid International Sim Card of Matrix Cellular International
Services Pvt. Ltd. At the Kolkata office”
Submitted by
Ravi Jaiswal
Roll-27
PGDM (BM)
Under the guidance of
(Dr. Girish Kathuria)
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Company Profile
Industry – Telecommunication.
Year of incorporation -1995 by Mr. Gagan Dugal.
Headquarters – New Delh, India.
24 Offices (19 in India & 5 Overseas).
Products - International SIM cards, International 3G
Data cards, Forex, Insurance.
Partnership with over 32 country-specific
international service providers.
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Introduction of Project
The company is planning to launch a pre-paid SIM card.
Which there would be no deposit.
Simple document process.It’s a global SIM card.
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Objective of Project
Primary objective to find out the potential about new product?
To design a new distribution channel?
How to increase its market share with new product?
What is the customer reaction about new product?
What advertising should be done to create awareness?
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Work Performed
Receiving the LeadCustomer Contacted
Arranging the meeting with customer ,travel agent and
Telecom retailersMeeting the customer and closing
Feedback from customer.
Involved in selling
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Finding
Telecom retailers should be the primary target for
channel partners.
Travel agents should be targeted as they would
prove beneficial in the long run not only for pre-
paid product but also the post paid card which
generates better revenue.
Customer preferred pre paid sim over post paid
sim card because of problem in post paiddocuments process.
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Conclusion
Matrix Cellular International Services Pvt. Ltd is a
market leader and if it were to launch a pre-paid sim
card then as the findings suggest it has lot of potential
and would be successful in the market.
There is also a great potential of getting many channel
partners.
The pre-paid card also has less documentation and no
security deposit which also help to attract those clients
who don’t want to spend on security deposit.
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Recommendations
Concentrate more on the Telecom retailers, as they
understand the industry.
Travel agents should not the neglected as they also
offer huge potential for not only pre-paid but also
post paid.
Advertisement should be done on consistent basis to
create more awareness in the market.
To keep in regular touch with existing customers.
Update existing customers with our progress andnew products.