SUMMER TRAINING PROJECT REPORTPRESENTATION
ON
“MARKETING STRATEGIESOF
MAX LIFE&
COMPETITIVE PLAYERS”
Presented By : Nitin JainClass : MBA IIIsem
Roll no. : 1539470069Session : 2016-17
CONTENT Introduction
Preface of Max Life
Objectives
Marketing Strategies of Max Life & Competitive Players
Research Methodology
Data Analysis
Finding
Problem & Suggestion
Introduction To The Company
Founded in 1845, Nautilus Insurance Company In New York Assets of just $ 17,000. Renamed in 1879 Max Life Insurance Company First President- James DePeyster Ogden
PREFACE Industry- Insurance Type- Private Founded- 1845 Headquarters- New York, US Key Members- James DePeyster Ogden Rank- Fourth, market share of 9.7% Profit- 414 crore(2014-15) Total Assets- Rs. 31,220 crore Total Employees- 7488 employees
Objective Of The Study To find the market share of various life insurance in India.
To suggest additions to the current product portfolio.
To recognize the popular insurance plans.
To showcase the influence of advertising.
To suggest ideal policy term and premium for insurance.
RESEARCHMETHODOLOGY
Type of Data Design Sampling Plan Sample Size Sample Technique Plan for Analysis
BIBLIOGRAPHY www.maxnewyorklifeinsurance.com www.answers.com “Literature Review” www.insurancendustry.com Information from Max Office and training
session.
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